Skip to main content

Eyes on the road – the distraction problem

The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part. There is plenty of research showing just how much of a risk the use of cellphones pose for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel i
June 23, 2016 Read time: 3 mins
The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part.

There is plenty of research showing just how much of a risk the use of cellphones carries for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel is commonplace in Europe and the US, as well as elsewhere in the world.

Many people believe they are able to multitask, perhaps thinking they have evolved further than the rest of us and that they have superhuman, dual processing capabilities embedded in their skull. “I can drive safely while I’m talking on the phone,” is a claim I’ve heard many times, including from a number of colleagues (you know who you are). The fact is, these people are deluding themselves and putting themselves, and more to the point, others at unnecessary risk in doing so.

The human brain operates akin to an old computer when given a complex task to handle. With too much to do, it crawls to a halt. Remember watching that annoying hourglass spinning round and round and round on your old computer? That’s just like the brain when trying to talk and drive at the same time. And yes, there is a difference between talking on the phone and talking with other vehicle occupants. Again, research shows that when using a phone at the wheel the driver will automatically prioritise the conversation over the driving function. When talking with passengers, the driver will prioritise driving and conversation will dry up when a road hazard has to be negotiated.

Worse still are those fools who believe it is acceptable to text or use the internet while driving (and yes, that means you in the grey Mercedes I’ve seen drifting along at 80km/h on a dual carriageway while texting). Young drivers are more likely than most to use cellphones at the wheel, which is of concern as research from the UK also shows young drivers aged 17-24 are eight times more likely to be involved in a crash.

Research shows that drivers using phones at the wheel are four times more likely to crash. Hands-free kits meanwhile offer next to no benefit as driver distraction is by mental rather than physical function and while they may still be legal, they are not safe. The effects of using a phone while driving are by no means momentary either. Research has revealed that using voice-activated technology will take a driver's mind away from driving for up to 27 seconds after using the system.

To combat this massive problem, better education as to the risks will have to go hand in hand with better enforcement, and much tougher penalties for offenders.

Related Content

  • Horn effect
    February 18, 2013
    An elderly American driver, frustrated at the presence of two cyclists on the road, drove his vehicle behind the pair while continuously sounding his horn. The cyclists rode at the edge of the roadway leaving plenty of room for the man to overtake but instead he crawled along behind the pair for five minutes. Other motorists were forced to overtake and a large queue of vehicles formed behind the man’s SUV. The cyclists had fitted video cameras to their helmets and recorded their encounter, which was then ha
  • ERF urges greater maintenance of Europe’s road signs to save lives
    March 21, 2016
    ERF has launched a position paper to advocate better maintenance of Europe’s traffic signs. Vertical signage is an essential element not only of a modern and well-maintained road infrastructure, but also of a safe and functional road network. Road signs help regulate traffic, provide crucial visual guidance and give drivers important preview especially during night-time conditions. Well maintained and efficient signage becomes even more necessary when taking into account the ageing population of Europe, in
  • Venezuela has a high road fatality rate
    February 26, 2014
    New research identifies Venezuela as having the most dangerous roads in Latin America. This comes from a study by the University of Michigan (UM), which shows Venezuela to have the highest risk of car crash fatalities for a Latin American country, according to a report by Business News Americas. The study showed that Venezuela has 35 road deaths/100,000 population. The Dominican Republic has 32 road deaths/100,000 population, El Salvador has 29/100,000, Brazil has 22/100,000, Paraguay has 20/100,000, Ecuado
  • Texting behind the wheel banned in Norway from May 2013
    March 15, 2013
    From 2 May 2013, it will be illegal for drivers in Norway to touch their mobile phones while behind the wheel of their vehicle for any other purpose other than accepting a call or hanging up. The tougher laws on the use of mobile phones while driving were outlined by Marit Arnstad, Norway's Transport Minister. It means that text messaging and use of Facebook or other applications will be prohibited for drivers.