Skip to main content

Eyes on the road – the distraction problem

The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part. There is plenty of research showing just how much of a risk the use of cellphones pose for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel i
June 23, 2016 Read time: 3 mins
The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part.

There is plenty of research showing just how much of a risk the use of cellphones carries for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel is commonplace in Europe and the US, as well as elsewhere in the world.

Many people believe they are able to multitask, perhaps thinking they have evolved further than the rest of us and that they have superhuman, dual processing capabilities embedded in their skull. “I can drive safely while I’m talking on the phone,” is a claim I’ve heard many times, including from a number of colleagues (you know who you are). The fact is, these people are deluding themselves and putting themselves, and more to the point, others at unnecessary risk in doing so.

The human brain operates akin to an old computer when given a complex task to handle. With too much to do, it crawls to a halt. Remember watching that annoying hourglass spinning round and round and round on your old computer? That’s just like the brain when trying to talk and drive at the same time. And yes, there is a difference between talking on the phone and talking with other vehicle occupants. Again, research shows that when using a phone at the wheel the driver will automatically prioritise the conversation over the driving function. When talking with passengers, the driver will prioritise driving and conversation will dry up when a road hazard has to be negotiated.

Worse still are those fools who believe it is acceptable to text or use the internet while driving (and yes, that means you in the grey Mercedes I’ve seen drifting along at 80km/h on a dual carriageway while texting). Young drivers are more likely than most to use cellphones at the wheel, which is of concern as research from the UK also shows young drivers aged 17-24 are eight times more likely to be involved in a crash.

Research shows that drivers using phones at the wheel are four times more likely to crash. Hands-free kits meanwhile offer next to no benefit as driver distraction is by mental rather than physical function and while they may still be legal, they are not safe. The effects of using a phone while driving are by no means momentary either. Research has revealed that using voice-activated technology will take a driver's mind away from driving for up to 27 seconds after using the system.

To combat this massive problem, better education as to the risks will have to go hand in hand with better enforcement, and much tougher penalties for offenders.

Related Content

  • New machines competing in ADT market
    February 19, 2013
    All-wheel-drive trucks for the Chinese market - Mike Woof reports. One noticeable development at the bauma China exhibition in Shanghai in late 2012 was the proliferation of ADT models. Doosan and Volvo showed some of their latest ADT variants alongside their latest excavators and are keen to highlight the benefits of ADTs for use on sites where traction or grade may be an issue for rigid trucks or on/off highway haulers. However Caterpillar chose to highlight its off-highway rigid trucks at bauma China, as
  • The Lessons of the Genoa bridge collapse
    April 23, 2019
    The partial collapse of the Polcevera viaduct, better known as the Morandi Bridge, has prompted debate regarding the technical and administrative aspects of maintaining road infrastructures. We discussed it with the engineer Gabriele Camomilla, former Director of Research and Maintenance of the Società Autostrade, who coordinated the only major structural intervention performed on the bridge, carried out in the early 1990s
  • Saudi Arabia has to tackle road safety to reduce current accident levels
    November 15, 2012
    Saudi Arabia is suffering from poor road safety, despite continuing investment in infrastructure. The country’s road crash rate is very high, accounting for up to 19 deaths/day on average. The data shows that Saudi Arabia’s road network one of the most dangerous in the world. The Government of Saudi Arabia has introduced various policies to address the problem and enforcement has become much tougher. Although congestion is being addressed with the construction of new links and the implementation of ITS tech
  • Parking problems
    March 21, 2012
    An Italian woman ended up parking her car on the roof of a house when she accidentally forgot to use its handbrake. The woman had stopped to photograph a scenic view but as she stood to one side and adjusted the settings on her camera, the car rolled from the road, through a barrier, down a hillside and onto a house below.