Skip to main content

Eyes on the road – the distraction problem

The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part. There is plenty of research showing just how much of a risk the use of cellphones pose for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel i
June 23, 2016 Read time: 3 mins
The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part.

There is plenty of research showing just how much of a risk the use of cellphones carries for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel is commonplace in Europe and the US, as well as elsewhere in the world.

Many people believe they are able to multitask, perhaps thinking they have evolved further than the rest of us and that they have superhuman, dual processing capabilities embedded in their skull. “I can drive safely while I’m talking on the phone,” is a claim I’ve heard many times, including from a number of colleagues (you know who you are). The fact is, these people are deluding themselves and putting themselves, and more to the point, others at unnecessary risk in doing so.

The human brain operates akin to an old computer when given a complex task to handle. With too much to do, it crawls to a halt. Remember watching that annoying hourglass spinning round and round and round on your old computer? That’s just like the brain when trying to talk and drive at the same time. And yes, there is a difference between talking on the phone and talking with other vehicle occupants. Again, research shows that when using a phone at the wheel the driver will automatically prioritise the conversation over the driving function. When talking with passengers, the driver will prioritise driving and conversation will dry up when a road hazard has to be negotiated.

Worse still are those fools who believe it is acceptable to text or use the internet while driving (and yes, that means you in the grey Mercedes I’ve seen drifting along at 80km/h on a dual carriageway while texting). Young drivers are more likely than most to use cellphones at the wheel, which is of concern as research from the UK also shows young drivers aged 17-24 are eight times more likely to be involved in a crash.

Research shows that drivers using phones at the wheel are four times more likely to crash. Hands-free kits meanwhile offer next to no benefit as driver distraction is by mental rather than physical function and while they may still be legal, they are not safe. The effects of using a phone while driving are by no means momentary either. Research has revealed that using voice-activated technology will take a driver's mind away from driving for up to 27 seconds after using the system.

To combat this massive problem, better education as to the risks will have to go hand in hand with better enforcement, and much tougher penalties for offenders.

Related Content

  • Research shows young male drivers pose safety risk
    December 18, 2013
    Research from the UK reveals an alarming picture of road safety amongst young male drivers. This data is likely to be replicated in other European drivers as well as further afield. According to the UK’s Driver Vehicle Licensing Agency (DVLA), some 30,850 male drivers aged 17-20 have up to six points on their driving licences. However, only 9,758 female drivers aged 17-20 have up to six points on their licences. Drivers are awarded points for motoring offences in the UK, with more serious offences resulting
  • UK road maintenance industry’s new safe driving through roadworks radio campaign
    October 22, 2013
    Leading UK road maintenance companies have this week joined together with the Highways Agency to launch a national radio campaign to ask drivers to ‘take extra care’ through roadworks. Messages being aired on commercial radio stations across England from 21st October-3rd November consist of a series of three hard-hitting messages to raise awareness among the public of the need to drive safely through roadworks.
  • Safety concern on DUI in specific US states
    July 26, 2021
    There is a road safety concern on DUI in US states where marijuana use is legalised.
  • Alcohol interlocks for vehicles could cut crashes in Europe?
    February 26, 2018
    There have been calls for mandatory alcohol interlocks in vans, lorries and buses across the EU. This follows the publishing of a new report which shows that more than 5000 deaths/year in the EU are still caused by drink-driving. As a result, member States have been asked to increase enforcement and introduce rehabilitation programmes for drink-driving offenders. The devices should be fitted in all new professional vehicles and also retrofitted to cars used by repeat drink-driving offenders, according to