Skip to main content

Eyes on the road – the distraction problem

The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part. There is plenty of research showing just how much of a risk the use of cellphones pose for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel i
June 23, 2016 Read time: 3 mins
The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part.

There is plenty of research showing just how much of a risk the use of cellphones carries for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel is commonplace in Europe and the US, as well as elsewhere in the world.

Many people believe they are able to multitask, perhaps thinking they have evolved further than the rest of us and that they have superhuman, dual processing capabilities embedded in their skull. “I can drive safely while I’m talking on the phone,” is a claim I’ve heard many times, including from a number of colleagues (you know who you are). The fact is, these people are deluding themselves and putting themselves, and more to the point, others at unnecessary risk in doing so.

The human brain operates akin to an old computer when given a complex task to handle. With too much to do, it crawls to a halt. Remember watching that annoying hourglass spinning round and round and round on your old computer? That’s just like the brain when trying to talk and drive at the same time. And yes, there is a difference between talking on the phone and talking with other vehicle occupants. Again, research shows that when using a phone at the wheel the driver will automatically prioritise the conversation over the driving function. When talking with passengers, the driver will prioritise driving and conversation will dry up when a road hazard has to be negotiated.

Worse still are those fools who believe it is acceptable to text or use the internet while driving (and yes, that means you in the grey Mercedes I’ve seen drifting along at 80km/h on a dual carriageway while texting). Young drivers are more likely than most to use cellphones at the wheel, which is of concern as research from the UK also shows young drivers aged 17-24 are eight times more likely to be involved in a crash.

Research shows that drivers using phones at the wheel are four times more likely to crash. Hands-free kits meanwhile offer next to no benefit as driver distraction is by mental rather than physical function and while they may still be legal, they are not safe. The effects of using a phone while driving are by no means momentary either. Research has revealed that using voice-activated technology will take a driver's mind away from driving for up to 27 seconds after using the system.

To combat this massive problem, better education as to the risks will have to go hand in hand with better enforcement, and much tougher penalties for offenders.

Related Content

  • Improving road safety in France and UK
    May 1, 2012
    The latest official data shows a continuing improvement in road safety statistics in both France and the UK. However the data also reveals worrying trends in accidents concerning vulnerable road users.
  • Kenya to boost road safety with tough traffic enforcement
    December 3, 2012
    Road safety in Kenya looks set to improve following the introduction of tough new traffic laws. The much tougher penalties now in effect include the maximum sentence of a life term for causing death instead of the previous 10 years. Meanwhile driving while under the influence of alcohol or drugs will result in fines of up to US$5,750 or a prison term of up to 10 years, or both. The fine for driving under the influence was previously just $172. The fines for speeding or driving on the pavement have been incr
  • Future funding crisis looms?
    August 13, 2012
    From the UK’s Institute for Fiscal Studies (IFS) comes data revealing a future funding crisis many governments will face. The IFS study, commissioned by the RAC Foundation, shows that income from motoring taxation will fall as traffic volumes increase. The problem is that increasing fuel efficiency of new generation vehicles, plus the introduction of electric cars, will deliver smaller and smaller returns on fuel taxation. Although fuel is taxed heavily in the UK, and right across Europe, projections show t
  • Patrik Ketti on the road again with Hyundai
    February 25, 2022
    After a life-changing accident, Swedish excavator operator Patrik Ketti worked with local Hyundai* dealer Orsa Maskin to find a solution for getting back into his cab.