Skip to main content

Eyes on the road – the distraction problem

The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part. There is plenty of research showing just how much of a risk the use of cellphones pose for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel i
June 23, 2016 Read time: 3 mins
The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part.

There is plenty of research showing just how much of a risk the use of cellphones carries for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel is commonplace in Europe and the US, as well as elsewhere in the world.

Many people believe they are able to multitask, perhaps thinking they have evolved further than the rest of us and that they have superhuman, dual processing capabilities embedded in their skull. “I can drive safely while I’m talking on the phone,” is a claim I’ve heard many times, including from a number of colleagues (you know who you are). The fact is, these people are deluding themselves and putting themselves, and more to the point, others at unnecessary risk in doing so.

The human brain operates akin to an old computer when given a complex task to handle. With too much to do, it crawls to a halt. Remember watching that annoying hourglass spinning round and round and round on your old computer? That’s just like the brain when trying to talk and drive at the same time. And yes, there is a difference between talking on the phone and talking with other vehicle occupants. Again, research shows that when using a phone at the wheel the driver will automatically prioritise the conversation over the driving function. When talking with passengers, the driver will prioritise driving and conversation will dry up when a road hazard has to be negotiated.

Worse still are those fools who believe it is acceptable to text or use the internet while driving (and yes, that means you in the grey Mercedes I’ve seen drifting along at 80km/h on a dual carriageway while texting). Young drivers are more likely than most to use cellphones at the wheel, which is of concern as research from the UK also shows young drivers aged 17-24 are eight times more likely to be involved in a crash.

Research shows that drivers using phones at the wheel are four times more likely to crash. Hands-free kits meanwhile offer next to no benefit as driver distraction is by mental rather than physical function and while they may still be legal, they are not safe. The effects of using a phone while driving are by no means momentary either. Research has revealed that using voice-activated technology will take a driver's mind away from driving for up to 27 seconds after using the system.

To combat this massive problem, better education as to the risks will have to go hand in hand with better enforcement, and much tougher penalties for offenders.

Related Content

  • Multi-modal HMI approach will combat driver distraction
    March 16, 2012
    To deal with the issue of driver distraction, the automotive industry is turning to a multi-modal human machine interface (HMI) approach, wherein all the interfaces play an equal role in order to . to prioritise information and reduce driver workload.
  • Certified safe: ARTBA president talks future highways and safety
    January 16, 2020
    What keeps Dave Bauer* up at night? David Arminas caught up with the head of ARTBA at his Washington D.C. office during daylight hours
  • Eurobitume Congress: Prague promises
    June 22, 2016
    Held every four years, the Eurasphalt and Eurobitume congresses have a reputation for revealing developments that will shape the future of bitumen use on Europe’s roads. This year’s event in Prague promises to uphold that reputation. By Kristina Smith The list of locations for the Eurobitume and Eurasphalt (E&E) Congresses reads like a traveller’s dream itinerary: Strasbourg, Barcelona, Vienna, Copenhagen, Istanbul. Now the beautiful city of Prague has been added to the list. Between 1-3 June, presenter
  • Cannabis use has negative effects on driving ability
    September 25, 2019
    Smoking a single cigarette containing cannabis can lengthen reaction times by 17-20%, while the effects can last for up to 13 hours. That is the result of research carried out in France.