Skip to main content

Eyes on the road – the distraction problem

The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part. There is plenty of research showing just how much of a risk the use of cellphones pose for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel i
June 23, 2016 Read time: 3 mins
The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part.

There is plenty of research showing just how much of a risk the use of cellphones carries for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel is commonplace in Europe and the US, as well as elsewhere in the world.

Many people believe they are able to multitask, perhaps thinking they have evolved further than the rest of us and that they have superhuman, dual processing capabilities embedded in their skull. “I can drive safely while I’m talking on the phone,” is a claim I’ve heard many times, including from a number of colleagues (you know who you are). The fact is, these people are deluding themselves and putting themselves, and more to the point, others at unnecessary risk in doing so.

The human brain operates akin to an old computer when given a complex task to handle. With too much to do, it crawls to a halt. Remember watching that annoying hourglass spinning round and round and round on your old computer? That’s just like the brain when trying to talk and drive at the same time. And yes, there is a difference between talking on the phone and talking with other vehicle occupants. Again, research shows that when using a phone at the wheel the driver will automatically prioritise the conversation over the driving function. When talking with passengers, the driver will prioritise driving and conversation will dry up when a road hazard has to be negotiated.

Worse still are those fools who believe it is acceptable to text or use the internet while driving (and yes, that means you in the grey Mercedes I’ve seen drifting along at 80km/h on a dual carriageway while texting). Young drivers are more likely than most to use cellphones at the wheel, which is of concern as research from the UK also shows young drivers aged 17-24 are eight times more likely to be involved in a crash.

Research shows that drivers using phones at the wheel are four times more likely to crash. Hands-free kits meanwhile offer next to no benefit as driver distraction is by mental rather than physical function and while they may still be legal, they are not safe. The effects of using a phone while driving are by no means momentary either. Research has revealed that using voice-activated technology will take a driver's mind away from driving for up to 27 seconds after using the system.

To combat this massive problem, better education as to the risks will have to go hand in hand with better enforcement, and much tougher penalties for offenders.

Related Content

  • Highways England, Kier trial warning airbag
    February 23, 2021
    “Home Safe and Well”* is not just an inflated phrase put out by Highways England to raise awareness of work zone dangers. A large prototype airbag is adding some highly visible emphasis to the agency’s safety focus, reports David Arminas
  • Italy’s resurgence
    June 22, 2020
    Despite the COVID-19 lockdown in Italy – one of the world’s hardest hit nations –the Genoa Bridge replacement continues, with more deck sections in position
  • Repair, recycling and warm mix technology at Italy’s Asphaltica exibition
    May 15, 2017
    As the name might suggest, the Asphaltica show in Verona, Italy was a good place to catch up on new ideas and applications for bitumen technology. Kristina Smith picked out a few highlights. Like many of its European neighbours, much of Italy’s road network is in dire need of love and attention. This was a constant theme for the Asphaltica show which was held alongside SaMoTer in Verona from 22-25 February. Speaking at the opening ceremony for the two shows, Michele Turrini, president of SITEB, which repres
  • The latest new on materials testing equipment from around the worlds
    January 18, 2016
    The US’s Superpave standard is gaining dominance around the world – but there’s still work to be done where recycled material or other modifiers are added to the mix - Kristina Smith reports. A few years ago, there was still some debate in the testing world as to whether the US or European testing regimes would dominate. Today, it does seem that the US Superpave system is most widely used, albeit with local adaptations.