Skip to main content

Eyes on the road – the distraction problem

The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part. There is plenty of research showing just how much of a risk the use of cellphones pose for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel i
June 23, 2016 Read time: 3 mins
The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part.

There is plenty of research showing just how much of a risk the use of cellphones carries for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel is commonplace in Europe and the US, as well as elsewhere in the world.

Many people believe they are able to multitask, perhaps thinking they have evolved further than the rest of us and that they have superhuman, dual processing capabilities embedded in their skull. “I can drive safely while I’m talking on the phone,” is a claim I’ve heard many times, including from a number of colleagues (you know who you are). The fact is, these people are deluding themselves and putting themselves, and more to the point, others at unnecessary risk in doing so.

The human brain operates akin to an old computer when given a complex task to handle. With too much to do, it crawls to a halt. Remember watching that annoying hourglass spinning round and round and round on your old computer? That’s just like the brain when trying to talk and drive at the same time. And yes, there is a difference between talking on the phone and talking with other vehicle occupants. Again, research shows that when using a phone at the wheel the driver will automatically prioritise the conversation over the driving function. When talking with passengers, the driver will prioritise driving and conversation will dry up when a road hazard has to be negotiated.

Worse still are those fools who believe it is acceptable to text or use the internet while driving (and yes, that means you in the grey Mercedes I’ve seen drifting along at 80km/h on a dual carriageway while texting). Young drivers are more likely than most to use cellphones at the wheel, which is of concern as research from the UK also shows young drivers aged 17-24 are eight times more likely to be involved in a crash.

Research shows that drivers using phones at the wheel are four times more likely to crash. Hands-free kits meanwhile offer next to no benefit as driver distraction is by mental rather than physical function and while they may still be legal, they are not safe. The effects of using a phone while driving are by no means momentary either. Research has revealed that using voice-activated technology will take a driver's mind away from driving for up to 27 seconds after using the system.

To combat this massive problem, better education as to the risks will have to go hand in hand with better enforcement, and much tougher penalties for offenders.

Related Content

  • Drink driving problem increases
    February 24, 2021
    The drink driving problem has increased in the UK.
  • Volvo CE is looking to the future for construction machines
    September 12, 2018
    Volvo CE is taking bold steps in developing technologies for the future of construction machines – Mike Woof writes Volvo CE is making serious innovations in construction machine technology, developing equipment that is smarter, safer, cleaner and more fuel-efficient. This innovation comes from a position of strength and from a financial perspective, Volvo CE is performing well. CEO Melker Jernberg said, “When it comes to performance we need to be good economically. We saw growth for 2018 in all region
  • Shell’s John Read explains “adaptable bitumen” developments
    December 15, 2016
    Shell’s highly innovative bitumen and asphalt solutions are helping create future-ready urban road networks around the world to meet the needs of today and tomorrow. Shell’s general manager of bitumen technology, Professor John Read, takes a look at some of the company’s game-changing ideas. The next 30 or so years will see a significant transformation in the way we live. Whereas almost 75% of the world’s population lived in rural locations in 1950, around 75% will live in cities by 2050. The global popu
  • Solutions to road user charging
    April 11, 2012
    In this second of a two-part article, Jack Opiola, demonstrates that the imposition of a government provided GPS mandate to levy mileage tax could be eliminated by offering motorists transparent choices regarding their manner of compliance. The key to a mileage tax system without a GPS mandate is through offering motorists choices. Most motorists are consumers who are comfortable with selecting products and services from among options available in the marketplace. A mileage tax can be built upon this reali