Skip to main content

Case’s pink backhoe loader raises breast cancer awareness

Scale models of a pink Case backhoe loader have gone on sale at Case’s online shop: www.caseceshop.com. The models are scale replicas of a full-size Case 580 machine that was painted pink at the Case Burlington plant in Iowa, USA to raise awareness about cancer. The idea came from Marvin Linder, a design engineer at the plant, after his wife Leslie died of breast cancer. “We have had many employees and family members affected by cancer over the past few years,” said Linder. “I wanted to make this a big canc
April 11, 2013 Read time: 2 mins
Scale models of a pink 176 Case backhoe loader have gone on sale at Case’s online shop: %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal www.caseceshop.com www.caseceshop.com false http://www.caseceshop.com/ false false%>

The models are scale replicas of a full-size Case 580 machine that was painted pink at the Case Burlington plant in Iowa, USA to raise awareness about cancer. The idea came from Marvin Linder, a design engineer at the plant, after his wife Leslie died of breast cancer. “We have had many employees and family members affected by cancer over the past few years,” said Linder. “I wanted to make this a big cancer push for awareness and help raise money at the same time.”

Proudly bearing a special decal reading Digging for a Cure, the Case backhoe loader has been creating cancer awareness and helping to raise donations for cancer fighting efforts at events throughout the state since 2011.

"I once saw a pink fire truck, and I thought it was a neat idea," added Linder. "I thought why can't we do something like that to help our Relay for Life team and have more awareness of cancer in itself?” Linder is captain of the Case Crusaders, the Burlington plant’s volunteer group participating in the American Cancer Society Relay for Life’s National Corporate Team Program.

For more information on companies in this article

Related Content

  • Power meets control with Case’s new dozers
    February 7, 2013
    Case says its three new M Series dozers being introduced at bauma – the 1150M, 1650M and 2050M – offer a 10.5% fuel saving, and 19% increase in productivity, compared to the previous generation of machines, due to their claimed best-in-class engine reaction. With operating weights from 13-20tonnes and like other M Series models, the three new dozers are powered by fuel-efficient, Tier 4 Interim FPT engines, using a proven Selective Catalytic Reduction (SCR) technology. The 1150M and 2050M with their new SCR
  • Cat launches F-series backhoe loaders at INTERMAT
    January 6, 2017
    Cat will introduce its new F series backhoe loaders at INTERMAT, and represented by the 428F and 432F models.
  • Cat launches F-series backhoe loaders at INTERMAT
    March 9, 2012
    Cat will introduce its new F series backhoe loaders at INTERMAT, and represented by the 428F and 432F models.
  • ARTBA launching student video competition for 2015
    February 18, 2015
    The American Road & Transportation Builders Association (ARTBA) is running its annual student video competition. This is set up to challenge students of all ages to produce a two-to-four minute video about America’s transportation infrastructure. World Highways continues to support this competition and has also posted links to those videos from past winners and runners up on its websites in previous years. The ARTBA Student Video Competition is now in its fifth year. The aim of the competition is to raise a