Skip to main content

Case’s pink backhoe loader raises breast cancer awareness

Scale models of a pink Case backhoe loader have gone on sale at Case’s online shop: www.caseceshop.com. The models are scale replicas of a full-size Case 580 machine that was painted pink at the Case Burlington plant in Iowa, USA to raise awareness about cancer. The idea came from Marvin Linder, a design engineer at the plant, after his wife Leslie died of breast cancer. “We have had many employees and family members affected by cancer over the past few years,” said Linder. “I wanted to make this a big canc
April 11, 2013 Read time: 2 mins
Scale models of a pink 176 Case backhoe loader have gone on sale at Case’s online shop: %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal www.caseceshop.com www.caseceshop.com false http://www.caseceshop.com/ false false%>

The models are scale replicas of a full-size Case 580 machine that was painted pink at the Case Burlington plant in Iowa, USA to raise awareness about cancer. The idea came from Marvin Linder, a design engineer at the plant, after his wife Leslie died of breast cancer. “We have had many employees and family members affected by cancer over the past few years,” said Linder. “I wanted to make this a big cancer push for awareness and help raise money at the same time.”

Proudly bearing a special decal reading Digging for a Cure, the Case backhoe loader has been creating cancer awareness and helping to raise donations for cancer fighting efforts at events throughout the state since 2011.

"I once saw a pink fire truck, and I thought it was a neat idea," added Linder. "I thought why can't we do something like that to help our Relay for Life team and have more awareness of cancer in itself?” Linder is captain of the Case Crusaders, the Burlington plant’s volunteer group participating in the American Cancer Society Relay for Life’s National Corporate Team Program.

For more information on companies in this article

Related Content

  • The European Union Road Federation (ERF) calls for EU Member States to prioritise road maintenance
    August 12, 2014
    The European Union Road Federation (ERF) has put out an “urgent” call for “EU Member States to prioritise road maintenance” as neglected surfaces continue to deteriorate and the potholes grow larger and larger. ERF wants the EU to “put alternative financing mechanisms into place” as soon as possible, to tackle what it sees as a growing road safety crisis across the region.
  • BLS showcases its trackpad systems
    January 6, 2017
    Trackpads made by BLS Enterprises for use on Wirtgen milling machines have had their first bauma outing. Component specialist BLS Enterprises is offering a durable replacement track that is a direct replacement for the EPS system. Its distinctive range of blue-coloured pads has been developed to last 15% to 30% longer than conventional polyurethane units. “We want to be known as the people who make the blue pads,” said BLS president Barry Stoughton. Blue pads are the longest-lasting pads, he said. The two-p
  • BLS showcases its trackpad systems
    April 19, 2013
    Trackpads made by BLS Enterprises for use on Wirtgen milling machines have had their first bauma outing. Component specialist BLS Enterprises is offering a durable replacement track that is a direct replacement for the EPS system. Its distinctive range of blue-coloured pads has been developed to last 15% to 30% longer than conventional polyurethane units. “We want to be known as the people who make the blue pads,” said BLS president Barry Stoughton. Blue pads are the longest-lasting pads, he said. The two-p
  • Liebherr shows wheeled loaders at INTERMAT
    January 6, 2017
    L576 and L580 wheeled loaders have been given revised engines with clean emissions technology and tweaked outputs. It means the L576 delivers 205kW for its 10.5 litre six-cylinder engine, which is equipped with common rail fuel injection, DOC and DPF.