Skip to main content

Case’s pink backhoe loader raises breast cancer awareness

Scale models of a pink Case backhoe loader have gone on sale at Case’s online shop: www.caseceshop.com. The models are scale replicas of a full-size Case 580 machine that was painted pink at the Case Burlington plant in Iowa, USA to raise awareness about cancer. The idea came from Marvin Linder, a design engineer at the plant, after his wife Leslie died of breast cancer. “We have had many employees and family members affected by cancer over the past few years,” said Linder. “I wanted to make this a big canc
April 11, 2013 Read time: 2 mins
Scale models of a pink 176 Case backhoe loader have gone on sale at Case’s online shop: %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal www.caseceshop.com www.caseceshop.com false http://www.caseceshop.com/ false false%>

The models are scale replicas of a full-size Case 580 machine that was painted pink at the Case Burlington plant in Iowa, USA to raise awareness about cancer. The idea came from Marvin Linder, a design engineer at the plant, after his wife Leslie died of breast cancer. “We have had many employees and family members affected by cancer over the past few years,” said Linder. “I wanted to make this a big cancer push for awareness and help raise money at the same time.”

Proudly bearing a special decal reading Digging for a Cure, the Case backhoe loader has been creating cancer awareness and helping to raise donations for cancer fighting efforts at events throughout the state since 2011.

"I once saw a pink fire truck, and I thought it was a neat idea," added Linder. "I thought why can't we do something like that to help our Relay for Life team and have more awareness of cancer in itself?” Linder is captain of the Case Crusaders, the Burlington plant’s volunteer group participating in the American Cancer Society Relay for Life’s National Corporate Team Program.

For more information on companies in this article

Related Content

  • Dynapac introduces new compaction equipment
    February 13, 2013
    Focussing on advanced compaction and paving equipment, Atlas Copco Road Construction Equipment Division highlights a number of new products “We have been working hard and determent, listening carefully to our customer’s needs and present a great range of new and updated products.” says Herman Matthyssen, vice president marketing west. “Up-time, ergonomics, reliability and serviceability are key success factors nowadays."
  • Cast iron auction sales with IronPlanet
    January 6, 2017
    Online auction firm IronPlanet (IP) is a business with a truly global marketplace. It generated more than €450 million in 2011 via its worldwide used construction equipment sales. “Being pro-active is the key to what we do,” said managing director Tom Cornell. “Our software tells us who is looking [prior to online auctions] and who has bought similar equipment before and our online sales team rings them up and advises them about which online auctions may have equipment they are looking for. “This means a n
  • Cast iron auction sales with IronPlanet
    April 18, 2012
    Online auction firm IronPlanet (IP) is a business with a truly global marketplace. It generated more than €450 million in 2011 via its worldwide used construction equipment sales. “Being pro-active is the key to what we do,” said managing director Tom Cornell. “Our software tells us who is looking [prior to online auctions] and who has bought similar equipment before and our online sales team rings them up and advises them about which online auctions may have equipment they are looking for. “This means a n
  • Tata source for steel
    January 6, 2017
    Making its Intermat debut, Scotland-based Tata Steel last year invested €9.56million (£8million) in its specialist steels Clydebridge plant in Glasgow. The move increased the plant’s capacity for producing premium quality high-strength steel plate, essential for lifting and excavating industries, by up to 50%. Tata Steel is more than the just a steel producer according to Carlo Di Terlizzi, brand and marcoms manager for lifting and excavating.