Skip to main content

Case’s pink backhoe loader raises breast cancer awareness

Scale models of a pink Case backhoe loader have gone on sale at Case’s online shop: www.caseceshop.com. The models are scale replicas of a full-size Case 580 machine that was painted pink at the Case Burlington plant in Iowa, USA to raise awareness about cancer. The idea came from Marvin Linder, a design engineer at the plant, after his wife Leslie died of breast cancer. “We have had many employees and family members affected by cancer over the past few years,” said Linder. “I wanted to make this a big canc
April 11, 2013 Read time: 2 mins
Scale models of a pink 176 Case backhoe loader have gone on sale at Case’s online shop: %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal www.caseceshop.com www.caseceshop.com false http://www.caseceshop.com/ false false%>

The models are scale replicas of a full-size Case 580 machine that was painted pink at the Case Burlington plant in Iowa, USA to raise awareness about cancer. The idea came from Marvin Linder, a design engineer at the plant, after his wife Leslie died of breast cancer. “We have had many employees and family members affected by cancer over the past few years,” said Linder. “I wanted to make this a big cancer push for awareness and help raise money at the same time.”

Proudly bearing a special decal reading Digging for a Cure, the Case backhoe loader has been creating cancer awareness and helping to raise donations for cancer fighting efforts at events throughout the state since 2011.

"I once saw a pink fire truck, and I thought it was a neat idea," added Linder. "I thought why can't we do something like that to help our Relay for Life team and have more awareness of cancer in itself?” Linder is captain of the Case Crusaders, the Burlington plant’s volunteer group participating in the American Cancer Society Relay for Life’s National Corporate Team Program.

For more information on companies in this article

Related Content

  • Fan’s Ford Focus finds favour with Flavor Fav
    December 2, 2015
    Pop stars are noted for taking the most outrageous limousines to their gigs. But what should a singing group do if their transport doesn’t show up, leaving them stranded in a strange city? That was the question facing New York’s hip-hop legend Public Enemy when recently in the United Kingdom they found themselves in a record store and their taxi to their gig nowhere to be found. Public Enemy had booked a normal taxi amid their concern that their large tour bus could not navigate the narrow city street
  • Doosan launches branding scheme
    January 6, 2017
    Doosan Portable Power, who will be exhibiting at Intermat 2012, has introduced a new branding scheme for the company’s leading ranges of portable air compressors, generators and lighting towers.
  • Doosan launches branding scheme
    March 9, 2012
    Doosan Portable Power, who will be exhibiting at Intermat 2012, has introduced a new branding scheme for the company’s leading ranges of portable air compressors, generators and lighting towers.
  • Ritchie Bros’ first regional auction shown live at INTERMAT
    April 19, 2012
    Ritchie Bros Auctioneers’ first multi-million pound auction at its new regional site in Donington Park, UK, was shown live at INTERMAT. The company registered more than 630 online and on-site bidders from 50 countries to bid on more than 675 heavy plant equipment items and trucks. Two unused Volvo L90F wheeled loaders sold to an online bidder from Australia for €147,000 each.