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Case’s pink backhoe loader raises breast cancer awareness

Scale models of a pink Case backhoe loader have gone on sale at Case’s online shop: www.caseceshop.com. The models are scale replicas of a full-size Case 580 machine that was painted pink at the Case Burlington plant in Iowa, USA to raise awareness about cancer. The idea came from Marvin Linder, a design engineer at the plant, after his wife Leslie died of breast cancer. “We have had many employees and family members affected by cancer over the past few years,” said Linder. “I wanted to make this a big canc
April 11, 2013 Read time: 2 mins
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The models are scale replicas of a full-size Case 580 machine that was painted pink at the Case Burlington plant in Iowa, USA to raise awareness about cancer. The idea came from Marvin Linder, a design engineer at the plant, after his wife Leslie died of breast cancer. “We have had many employees and family members affected by cancer over the past few years,” said Linder. “I wanted to make this a big cancer push for awareness and help raise money at the same time.”

Proudly bearing a special decal reading Digging for a Cure, the Case backhoe loader has been creating cancer awareness and helping to raise donations for cancer fighting efforts at events throughout the state since 2011.

"I once saw a pink fire truck, and I thought it was a neat idea," added Linder. "I thought why can't we do something like that to help our Relay for Life team and have more awareness of cancer in itself?” Linder is captain of the Case Crusaders, the Burlington plant’s volunteer group participating in the American Cancer Society Relay for Life’s National Corporate Team Program.

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