Case to go big on compact line business

Case Construction Equipment is going big on small by developing its compact equipment business in a bid to give the industry giant even greater overall equipment market share. “We want to further strengthen our position in the markets across Case’s full line offering. So we are investing in product development, with new launches like the D Series excavators, and in our European excavator and wheeled equipment manufacturing hubs,” said Andy Blandford, vice president CNH Industrial Construction Equipment f
April 15, 2016 Read time: 2 mins
Case wants to further strengthen its position in the markets across the company’s full line offering
176 Case Construction Equipment is going big on small by developing its compact equipment business in a bid to give the industry giant even greater overall equipment market share.

“We want to further strengthen our position in the markets across Case’s full line offering. So we are investing in product development, with new launches like the D Series excavators, and in our European excavator and wheeled equipment manufacturing hubs,” said Andy Blandford, vice president 1595 CNH Industrial Construction Equipment for Europe, Africa & Middle East.

“On the compact line we are working to expand the wide range of applications and customer requirements our compact equipment can meet, focusing on industry sectors.”

An example of this is Case’s equipment offering for waste and recycling applications, such as Case skid steer loaders tailored for this industry, with features such as protections, solid tyres, and pressurised cab.

At bauma Case has also launched two new Snow and Road Lines of plug-and-play attachments optimised to match the performance of its compact wheeled loaders and will continue to expand this offering.

For more information on companies in this article

Related Content

  • Strong attendance points to a successful bauma China show
    December 17, 2014
    Even heavy rain showers on the first day of the bauma China exhibition in Shanghai did not dissuade the crowds packing the outside exhibition areas - Mike Woof writes Those firms exhibiting at bauma China 2014 in Shanghai benefited from a strong show that attracted a record attendance of 191,000, an increase of 6% over the 2012 event. A wide array of new equipment was on show from the 3,104 firms exhibiting, an increase of 14% from 2012. There was a strong focus on technology and new engines required for
    Read More
  • Skid steer loader - more versatile than a jack of all trades
    February 17, 2012
    The skid steer loader has for many years been known as a jack-of-all-trades. Indeed the term loader can be a bit misleading, as a skid steer is far more than simply a digging or lifting machine. Skid steers, and their more recent compact tracked loader stablemates, are the original powered tool carriers. They are designed to work with a host of attachments, not just a bucket or pallet forks. However while this concept of one base machine and a multitude of attachments has been a big success in North America
    Read More
  • SANY Road Machinery is looking to increase export levels
    March 4, 2015
    SANY Road Machinery says that its machines offer customers a very good return on investment - Mike Woof writes. SANY Road Machinery looks set to boost its profile outside of China. The company has been focussed on the Chinese home market in recent years, due to the massive highway expansion programme in the country. However with 80% of the country’s highway construction programme now complete, SANY Road Machinery is looking to further develop its export business. Wang Zuochun is senior vice president at SAN
    Read More
  • Case CE unveils autonomous concept construction machine
    April 7, 2025

    Case Construction Equipment has unveiled a new concept machine, developed by the Construction Equipment segment’s Innovation Department in collaboration with CNH Industrial Design.

    The manufacturer says the forward-thinking concept represents a significant leap in automation, offering a glimpse into the next generation of construction equipment.

    Read More

Highlighted Content