Case to go big on compact line business

Case Construction Equipment is going big on small by developing its compact equipment business in a bid to give the industry giant even greater overall equipment market share. “We want to further strengthen our position in the markets across Case’s full line offering. So we are investing in product development, with new launches like the D Series excavators, and in our European excavator and wheeled equipment manufacturing hubs,” said Andy Blandford, vice president CNH Industrial Construction Equipment f
April 15, 2016 Read time: 2 mins
Case wants to further strengthen its position in the markets across the company’s full line offering
176 Case Construction Equipment is going big on small by developing its compact equipment business in a bid to give the industry giant even greater overall equipment market share.

“We want to further strengthen our position in the markets across Case’s full line offering. So we are investing in product development, with new launches like the D Series excavators, and in our European excavator and wheeled equipment manufacturing hubs,” said Andy Blandford, vice president 1595 CNH Industrial Construction Equipment for Europe, Africa & Middle East.

“On the compact line we are working to expand the wide range of applications and customer requirements our compact equipment can meet, focusing on industry sectors.”

An example of this is Case’s equipment offering for waste and recycling applications, such as Case skid steer loaders tailored for this industry, with features such as protections, solid tyres, and pressurised cab.

At bauma Case has also launched two new Snow and Road Lines of plug-and-play attachments optimised to match the performance of its compact wheeled loaders and will continue to expand this offering.

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