Case to go big on compact line business

Case Construction Equipment is going big on small by developing its compact equipment business in a bid to give the industry giant even greater overall equipment market share. “We want to further strengthen our position in the markets across Case’s full line offering. So we are investing in product development, with new launches like the D Series excavators, and in our European excavator and wheeled equipment manufacturing hubs,” said Andy Blandford, vice president CNH Industrial Construction Equipment f
April 15, 2016 Read time: 2 mins
Case wants to further strengthen its position in the markets across the company’s full line offering
176 Case Construction Equipment is going big on small by developing its compact equipment business in a bid to give the industry giant even greater overall equipment market share.

“We want to further strengthen our position in the markets across Case’s full line offering. So we are investing in product development, with new launches like the D Series excavators, and in our European excavator and wheeled equipment manufacturing hubs,” said Andy Blandford, vice president 1595 CNH Industrial Construction Equipment for Europe, Africa & Middle East.

“On the compact line we are working to expand the wide range of applications and customer requirements our compact equipment can meet, focusing on industry sectors.”

An example of this is Case’s equipment offering for waste and recycling applications, such as Case skid steer loaders tailored for this industry, with features such as protections, solid tyres, and pressurised cab.

At bauma Case has also launched two new Snow and Road Lines of plug-and-play attachments optimised to match the performance of its compact wheeled loaders and will continue to expand this offering.

For more information on companies in this article

Related Content

  • Advanced, low emission, fuel efficient earthmoving
    February 23, 2012
    Manufacturers are rolling out sophisticated machines for the European, North American and Japanese markets - Mike Woof reports. This year has been a pivotal period for the development of advanced, low emission earthmoving machines. During 2011 an array of manufacturers have introduced new models designed to comply with the latest Stage IIIB/Tier 4 Interim emissions regulations introduced for
    Read More
  • CONTROLS has developed a new business strategy
    April 4, 2013
    With the European economy in crisis and continuing shifts in the world order, manufacturers must re-think their business strategies if they are to succeed. Seasoned survivor Pasquale di Iorio, CEO of construction testing equipment specialist CONTROLS Group shares his plans for the future - Kristina Smith met him in Italy Pasquale Di Iorio has been at the helm of construction testing equipment manufacturer CONTROLS Group since 1996. First impressions suggest that Di Iorio is a strong leader: confidently dete
    Read More
  • Yanmar Compact Equipment debuts new line of track loaders
    March 16, 2023
    Yanmar Compact Equipment has launched a new line of compact track loaders, which the manufacturer says enhances its position as a comprehensive compact equipment solutions provider.
    Read More
  • Export intention for Lonking
    January 6, 2017
    Lonking plans to ramp up export levels – Mike Woof reports For Lonking, wheeled loaders form a major part of the firm’s business, although the company now has a well-diversified range. Product development has been important for the company and the third generation wheeled loaders are now coming to market. These new models feature new engines, while the firm is also introducing its second generation excavators and third generation forklift trucks. The third generation wheeled loaders will be available with e
    Read More

Highlighted Content