Skip to main content

BKT celebrates 10th anniversary of Earthmax off-highway tyres at Intermat Paris 2018

BKT celebrated the 10th anniversary of the launch of its Earthmax off-highway machine tyres at Intermat Paris 2018 this week. The Indian global tyre manufacturing giant showcased three products from its well-established range of hard-wearing tyres, all renowned for their highly resistant all-steel structure. Earthmax SR 53 is designed for loaders and dozers operating on rocky terrain; Earthmax SR 31 is a tyre that has been specially engineered for rigid dumpers and wheeled loaders; and the Earthmax SR 50
April 23, 2018 Read time: 2 mins
Gabriella Usiello, BKT marketing & communication manager, with two of the company’s at-show Earthmax tyres. The Earthmax range is celebrating its 10th anniversary

7297 BKT celebrated the 10th anniversary of the launch of its Earthmax off-highway machine tyres at Intermat Paris 2018 this week.

The Indian global tyre manufacturing giant showcased three products from its well-established range of hard-wearing tyres, all renowned for their highly resistant all-steel structure.

Earthmax SR 53 is designed for loaders and dozers operating on rocky terrain; Earthmax SR 31 is a tyre that has been specially engineered for rigid dumpers and wheeled loaders; and the Earthmax SR 50, designed for loader loading and levelling applications, features an extra deep and aggressive, L5-classified tread.

All three Earthmax tyres are being exhibited in size 26.5 R 25.

Gabriella Usiello, BKT marketing & communication manager, said the company had been delighted with the success of the Earthmax range over the past decade. “We spend a lot of time talking to customers to make sure we produce the right Earthmax tyres for their applications. All our tyres are produced in our factory in Bhuj, India, so we can ensure they have uniform high quality. Each one undergoes more than 500 quality checks during production. We supply Earthmax tyres to many leading OEMs, such as Caterpillar.”

Usiello said BKT was also very focused on providing tyres for machines in the growing materials recycling sector.

For more information on companies in this article

Related Content

  • Caterpillar opens new Chinese facilities and celebrates 20th anniversary
    March 31, 2014
    Caterpillar’s Chinese excavator facility in Xuzhou, China has celebrated its 20th anniversary since its opening. The Caterpillar (Xuzhou) facility was the firm’s first hydraulic excavator manufacturing factory in China and the company has now extended its capabilities by opening the additional Caterpillar Chassis (Xuzhou) plant. The opening was celebrated in an event attended by Caterpillar’s key executives. Following a series of investments, Caterpillar (Xuzhou) has now become the world's largest excavator
  • RUBBLE MASTER extends Chinese presence
    November 28, 2018
    Austrian global compact crusher manufacturer RUBBLE MASTER is benefiting from a growing dealership presence in the Chinese market – with 11 local sales partners signed up in just one year. The latest local sales partner, based in Beijing, has been recruited this week by RUBBLE MASTER’s five-employee strong, Tianjin-based sales subsidiary, Tianjin RUBBLE MASTER Technology. RUBBLE MASTER’s sales reach now stretches from Jilin in China’s north-east, to Guangdong in the south, and as far west as Sichuan. The
  • SDLG dealer success in Oman
    June 12, 2018
    SDLG reports a strong dealer success in Oman. With the help of its local partner, SDLG claims to have become a leading player in the construction equipment market in Oman. It has been five years since General Engineering Services (Genserv) introduced SDLG to Oman’s construction equipment market. “It was a challenge to introduce a new brand into an established market, but we used our name and reputation to p
  • LeeBoy expansion strategy targets emerging markets
    March 12, 2014
    During the recent Conexpo event in Las Vegas, Kelly Majeskie, President of The LeeBoy Group, spoke about his expansion plans for the business “We’ve been working on a couple strategies for LeeBoy” said Majeskie, “an overseas growth strategy and a more focused approach to the US market. Like most businesses we saw a major downturn when the US housing market took the big hit in 2008/9.