Skip to main content

Bare bearing signs

The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local autho
December 2, 2013 Read time: 1 min
The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local authorities. It is not the first time a somewhat unusual speed control method has been used in Russia. Female police officers in Kalingrad dressed as angels to stand by the roadside in a bid to reduce crashes caused by drink driving.

Related Content

  • Drink driving concern for Europe
    November 24, 2015
    Drink drive enforcement still has issues in Europe, according to Pan-European police body TISPOL. It is estimated that 230 (14%) of the 1,713 road deaths in the UK are due to drinking and driving. Meanwhile drink driving is the cause of around 5,000 road deaths in Europe. For England, Wales and Northern Ireland the limit for driving is still 80mg (0.8) of alcohol/100ml of blood. Scotland reduced its limit to 50mg (0.5) of alcohol/100ml of blood in December 2014, bringing it into line with most other Europea
  • Safety gains on Europe’s roads with lower KSI rates
    February 19, 2014
    Better road safety is helping to cut KSI rates right across the EC - Mike Woof writes Road safety continues to improve in Europe, with official statistics for 2012 showing a drop in fatalities of 2,661 compared with the figures for 2011. The latest data from Pan-European police body TISPOL shows an encouraging trend towards better road safety. This highlights safety improvements right across the EU. In 2012, a total of 27,700 people were killed in road crashes in the European Union’s 27 member states, eq
  • TISPOL: drink driving continues to be a pan-European concern
    January 18, 2016
    Drink-drive enforcement still has issues in Europe, according to pan-European police body TISPOL Drink-driving is the cause of around 5,000 road deaths in Europe. In the UK alone, it is estimated that 230 (14%) of the country’s 1,713 road deaths are due to drinking and driving. For England, Wales and Northern Ireland the limit for driving is still 80mg (0.8) of alcohol/100ml of blood. Scotland reduced its limit to 50mg (0.5) of alcohol/100ml of blood in December 2014, bringing it into line with most
  • Sheep in the city
    May 22, 2019
    Christmas follies Christmas congestion was caused in Cambridgeshire due to an errant Santa. Traffic was forced to halt on a busy stretch of road in the town of Wisbech after an inflatable Santa was blown from the house where it had been secured. The giant Santa inflatable came to rest on Cromwell road, lying on its side and appearing to wave drunkenly at vehicles passing in the opposite lane. Two men then managed to remove the giant inflatable from the roadway, allowing vehicles to pass. And an overze