Bare bearing signs

The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local autho
December 2, 2013 Read time: 1 min
The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local authorities. It is not the first time a somewhat unusual speed control method has been used in Russia. Female police officers in Kalingrad dressed as angels to stand by the roadside in a bid to reduce crashes caused by drink driving.

Related Content

  • Malaysia’s road safety problem needs addressing
    February 2, 2017
    Malaysia’s road safety problem is a cause for concern. The country’s Transport Ministry has revealed data showing that in 2016, Malaysia figured amongst the countries with the highest rate of road fatalities. The figures show that for every 10,000 registered motor vehicles on Malaysia’s roads, there were 2.55 deaths. One new strategy intended to address the problem being launched by the Transport Ministry is the Malaysia-wide National Blue Ocean Strategy Road Safety Cluster. Meanwhile the Safe Kids Mala
    Read More
  • Family fun
    December 13, 2012
    A British mother and daughter both lost their driving licences after French police decided the pair were rather too enthusastic about driving at high speeds. The French police were monitoring traffic along a stretch of the A7 Autoroute when two cars roared past at 180km/h. One car, a Ferarri 599 GTB was driven by the mother while the other car, an Aston Martin, was driven by the daughter. Both women had their licenses taken away immediately by traffic officers and the speed-crazed pair were also given on-th
    Read More
  • Italy’s horrific bridge collapse is a sign of a wider problem
    January 7, 2019
    The shocking collapse of a major highway bridge in the Italian city of Genoa has highlighted a major problem with regard to poor infrastructure condition in the country. Causing multiple fatalities, the cable-stayed Morandi Bridge suffered a spectacular failure of a central support. Homes have had to be evacuated and it seems likely that the bridge, opened in 1967, will now have to be demolished. However, warnings had been given. The unusual bridge design, with its thin deck and reinforced concrete stays
    Read More
  • Work begins on Stockholm’s new bypass
    August 22, 2016
    The first tunnels are being excavated for the huge bypass tunnel in Sweden’s capital Stockholm – Adrian Greeman writes. After years of preparation and design, blasting and rock moving for Sweden's largest infrastructure project began south of the city this year. It sets in train a decade-long project that will create a new half-ring dual three-lane motorway for the city, 20km long. With most of it deep underground, it will also be one of Europe's largest ever road tunnels. The scheme is aimed at transformin
    Read More

Highlighted Content