Skip to main content

Bare bearing signs

The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local autho
December 2, 2013 Read time: 1 min
The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local authorities. It is not the first time a somewhat unusual speed control method has been used in Russia. Female police officers in Kalingrad dressed as angels to stand by the roadside in a bid to reduce crashes caused by drink driving.

Related Content

  • Road safety concern for the UK
    July 24, 2020
    Road safety concern for the UK with an increase in fatalities.
  • Working towards safer India mobility...
    July 18, 2012
    Sibylle Rupprecht, IRF-GPC Director General, looks towards sound mobility management at the 3rd Regional Conference of the International Road Federation 3rd-4th October 2008 in New Delhi, India More than 1.2 million deaths and 23 million injuries are caused by road accidents worldwide every year. Of these, India accounts for 10% of fatal accidents. These alarming figures were disclosed by the speakers at the 3rd Regional IRF Conference on 'Mobility and Safety in Road Transport' to some 250 engineers and exp
  • Russia’s trans-continental route
    August 10, 2018
    Russia is spending US$10 billion on building a 2,000km section of road connecting China with the EU – Eugene Gerden reports Russia has now started building a 2,000km section of a new transcontinental route, which will connect China and the EU. According to senior officials from the Russian Ministry of Transport, which is implementing the project, the new road, will be known as the Meridian and will stretch through the Russian territory that borders with Kazakhstan and Belarus. This route forms the Russian
  • EU noise levels rising
    July 31, 2012
    The EU funded SILENCE project maps the transport causes and possible solutions for reducing noise, reports Alan Peterson With Europe's ever-increasing population growth, the issue of noise for its 100 million citizens is becoming a pressing problem. Over 25% are exposed to critical transport-related noise, according to research by the EU funded SILENCE project, which reported its findings in Germany in May. The purpose of SILENCE is to develop an integrated methodology and technology for the improved contro