Bare bearing signs

The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local autho
December 2, 2013 Read time: 1 min
The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local authorities. It is not the first time a somewhat unusual speed control method has been used in Russia. Female police officers in Kalingrad dressed as angels to stand by the roadside in a bid to reduce crashes caused by drink driving.

Related Content

  • Slow down for road safety says FIA
    September 19, 2018
    Driving too fast is a leading cause of road fatalities, according to the Fédération Internationale de l’Automobile (FIA) Region I. Data from the FIA says that an estimated 40%-50% of people drive over the speed limit while a 5% reduction in average speed could result in a 30% decrease in number of fatal crashes. FIA Region I and its members in Europe, the Middle East and Africa are launching a campaign ‘Slowing Down Saves Lives’ and are urging drivers to respect speed limits. In support of the campaign, FI
    Read More
  • Crash cushion design
    February 13, 2012
    There are key differences in crash cushion design and quality for the United States and European markets. Developments in barrier technologies have followed the varying demands of specific markets, resulting in manufacturers offering different solutions for US and European needs.
    Read More
  • Distracted driving report from European nations
    December 11, 2017
    There are now calls from right across Europe to increase education, enforcement and penalties for distracted driving. Surveys across Europe have revealed worrying attitudes to the use of mobile devices while driving, according to a report by the European Transport and Safety Commission (ETSC). Campaigners are calling for better enforcement, higher penalties, technological solutions and education to raise awareness of the risks. A survey in the Czech Republic found that 36% of drivers admitted using their
    Read More
  • Europe’s drink drive crackdown
    August 22, 2012
    A series of controls to enforce drink driving and drug driving regulations across Europe saw police conduct more than 900,000 breath tests in a seven-day period, of which nearly 18,000 were positive. Motorists were also checked for drugs in the operation, organised by the European Traffic Police Network (TISPOL), between 4 and 10 June. In total, 928,863 drivers were controlled. There were 17,970 alcohol offences and 2,773 drug offences detected.
    Read More

Highlighted Content