Skip to main content

Bare bearing signs

The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local autho
December 2, 2013 Read time: 1 min
The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local authorities. It is not the first time a somewhat unusual speed control method has been used in Russia. Female police officers in Kalingrad dressed as angels to stand by the roadside in a bid to reduce crashes caused by drink driving.

Related Content

  • Variable message signs emerging from the shadows
    July 8, 2016
    Variable message signs are increasingly seen on the world’s motorways. World Highways looks at some of the latest developments UK manufacturer of temporary, solar powered variable message signs, Bartco UK, has unveiled what it says is the first temporary VMS designed for use within work zones. Bartco said that its HD Quattro was developed in response to feedback from customers requiring a product to affirm on-site speed limits for work zone vehicles. The unit is designed to show limited amounts of inform
  • Highways England, Kier trial warning airbag
    February 23, 2021
    “Home Safe and Well”* is not just an inflated phrase put out by Highways England to raise awareness of work zone dangers. A large prototype airbag is adding some highly visible emphasis to the agency’s safety focus, reports David Arminas
  • Road safety is an EU priority
    March 2, 2012
    The preparation of the new EU Road Safety Policy for the next decade will take place during Spain's presidency of the EU. Patrick Smith reports. An the past 10 years, half a million people have been killed on European Union roads, with road crashes costing an annual €160 billion or 2% the EU's GDP.
  • Concern over seat belt use in Europe
    November 1, 2012
    Concern has been expressed over recidivist motorists in Europe who continue to flout seatbelt laws, despite strong evidence that they risk serious injury or death. According to recent police safety data, results from a recent pan-European seatbelt control operation show that nearly 100,000 drivers and passengers were detected not wearing seatbelts. A total of 25 countries took part in the operation, which was co-ordinated by the European Traffic Police Network (TISPOL). Of the final total of 97,489 detectio