Skip to main content

Bare bearing signs

The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local autho
December 2, 2013 Read time: 1 min
The Russian authorities have used a rather direct message to encourage drivers to slow down. Two female models were paid to stand by the roadside in the Nizhniy Novgorod area, east of Moscow, holding up signs bearing road safety messages. This was not the only thing they were baring as the women were topless and wearing nothing but underwear and footwear. The move was supported by the local police as part of a road safety programme intended to reduce speeding. It was reported as a success by the local authorities. It is not the first time a somewhat unusual speed control method has been used in Russia. Female police officers in Kalingrad dressed as angels to stand by the roadside in a bid to reduce crashes caused by drink driving.

Related Content

  • Russian road safety
    January 27, 2017
    A rather unusual and somewhat controversial road safety campaign is being used in parts of Russia. Scantily dressed women wearing a minimum of provocative wear are being paid to stand by the roadside holding speed limit signs. This approach is being organised by the Russian road safety charity Avtodrizhenia and is said to be highly effective at encouraging male drivers to slow down. There have been no incidences of driver distraction so far and the results for road safety have in fact been positive, with (m
  • Cardboard cops
    February 27, 2012
    The authorities in the Czech Republic have been criticised for taking a low cost approach to speed enforcement in some areas. Instead of installing traffic lights at many busy junctions, cardboard cut-outs of female police officers wearing mini-skirts have been employed instead. The cardboard policewomen were installed at busy junctions, with the aim of encouraging drivers to slow down and proceed with caution. The authorities say that drivers automatically slow down when they see a police officer, although
  • Skidmarks: Scaring speeders
    February 6, 2020
    Our Skidmarks page is highly rated by readers. Your input could help make this page even more entertaining. If you come across any amusing road-related stories or pictures email me at [email protected]
  • Young Driver Risk
    April 16, 2018
    Police in the US state of Ohio recently found themselves in a high-speed pursuit involving a vehicle taken without its owner’s consent. The chase lasted for around one hour and the vehicle hit speeds of up to 160km/h during the pursuit, which covered a distance of around 72km in all between Cleveland and Milan. Officers managed to box the car in and bring it to a halt, without anyone being injured. The driver was a 10-year-old boy who took his mother’s car, the second time that the lad had done this in just