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An automobile manufacturer in Iran intends to develop a car designed specially for female customers. The car will be equipped with an automatic transmission, electronic parking aids, a navigation system and a jack to allow drivers to change a wheel. While these features are common on the international market, they are regarded as being insufficiently masculine in male-dominated Iran. Other features of the car will include an alarm system to warn of flat tyres, an audiovisual system for child passengers and
July 17, 2012 Read time: 1 min
An automobile manufacturer in Iran intends to develop a car designed specially for female customers. The car will be equipped with an automatic transmission, electronic parking aids, a navigation system and a jack to allow drivers to change a wheel. While these features are common on the international market, they are regarded as being insufficiently masculine in male-dominated Iran. Other features of the car will include an alarm system to warn of flat tyres, an audiovisual system for child passengers and colours and interior designs aimed at female customers. The model will be launched in June 2009 on Iran's women's day, although regrettably there are no plans to export the vehicle at present.

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