Augmented reality helps explain the benefits of Carmix mixers

Carmix is looking to harness the power of augmented reality (AR) to helps sales people explain the benefits of its off-road self-loading concrete mixer. Having downloaded a free app onto a smart phone or tablet, users can then scan a digital tag to discover details about different aspects of the machine.
April 24, 2015 Read time: 1 min
Carmix’s new sales tools gets the message across with the help of augmented reaility

8074 Carmix is looking to harness the power of augmented reality (AR) to helps sales people explain the benefits of its off-road self-loading concrete mixer. Having downloaded a free app onto a smart phone or tablet, users can then scan a digital tag to discover details about different aspects of the machine.

With digital tags located on the drum, main body, loader shovel and cab of a mixer on the Carmix stand, visitors could learn more about the machine by scanning the tag and watching videos and 3D animations. So for example an animated 3D cutaway explains how the mixer fits together while another explains the loading system.

“It’s a sales tool for sales managers around the world,” said marketing director Manuela Galante. “They can use it to explain all the extras and pluses you get with our machine.”

Carmix, which sells around 500 units a year to 152 countries around the world, plans to add more information to its app. Manuals, for example, could be explained using this method.

For more information on companies in this article

Related Content

  • THIS is a Paving Project– The I-15 CORE
    December 20, 2012
    Provo, Utah – The scope of the I-15 Corridor Expansion Project (I-15 CORE) in the state of Utah is nearly unprecedented because of the size of the project and the short completion deadline. Twenty-four miles (38.6 km) of removal and replacement of Interstate 15 between Lehi and Spanish Fork, widening the number of traveling lanes by two, for up to six lanes in each direction in 35 months. The new 364 lane miles (586 km) of concrete roadway will be slipformed 12 or 12.5 inches (305 or 318 mm) thick for a tot
    Read More
  • Road user subscriptions will fund the road ecosystems of the future says ERF Lab
    December 14, 2018
    The highway of the future will not be a physical asset created and maintained by the construction industry … it will increasingly be seen as part of an emerging global services sector. “Every day we hear about Mobility as a Service (MaaS), but what about Roads as a Service?” says Christophe Nicodème, general director of the European Union Road Federation (ERF). “The role of the road is changing. We need to think much more carefully about planning (highway) infrastructure in terms of people’s needs. We must
    Read More
  • Carmix offers concrete pumping efficiency
    August 24, 2016
    Italian firm Metalgalante claimed that its latest Carmix TrailerPump 15 concrete pumps can deliver concrete higher and further than previous models. The new TrailerPump is compact in size, measuring just over 4m long by 1.5m wide and 1.5m high. This makes it easy to manoeuvre onsite and allows it to be used in applications where access may be limited. The unit has a powerful twin-cylinder piston pump with a hydraulic control, which is said to ensure a capacity of up to 15m3/hour at a pressure of 70 bars
    Read More
  • The use of telematics in construction machines is growing
    May 20, 2015
    Demand for telematics technology is growing, as equipment users begin to lean the value of these systems – Alan Dron reports With construction projects increasingly operating to wafer-thin profit margins, any technological assistance that can keep the accounts in the black is welcome. This is particularly the case with those projects where contractors can share a larger slice of the profits if they complete their work ahead of schedule. The downside, of course, is that they also share the pain if the
    Read More

Highlighted Content