Augmented reality helps explain the benefits of Carmix mixers

Carmix is looking to harness the power of augmented reality (AR) to helps sales people explain the benefits of its off-road self-loading concrete mixer. Having downloaded a free app onto a smart phone or tablet, users can then scan a digital tag to discover details about different aspects of the machine.
January 6, 2017 Read time: 1 min
Carmix’s new sales tools gets the message across with the help of augmented reaility

8074 Carmix is looking to harness the power of augmented reality (AR) to helps sales people explain the benefits of its off-road self-loading concrete mixer. Having downloaded a free app onto a smart phone or tablet, users can then scan a digital tag to discover details about different aspects of the machine.

With digital tags located on the drum, main body, loader shovel and cab of a mixer on the Carmix stand, visitors could learn more about the machine by scanning the tag and watching videos and 3D animations. So for example an animated 3D cutaway explains how the mixer fits together while another explains the loading system.

“It’s a sales tool for sales managers around the world,” said marketing director Manuela Galante. “They can use it to explain all the extras and pluses you get with our machine.”

Carmix, which sells around 500 units a year to 152 countries around the world, plans to add more information to its app. Manuals, for example, could be explained using this method.

For more information on companies in this article

Related Content

  • Asphalt plant development is heading in different directions?
    June 14, 2017
    Developments in asphalt plant technology are seeing major gains in energy efficiency and the use of RAP but some manufacturers are moving in different directions - Mike Woof writes. Asphalt Drum Mixers is offering its EX120 asphalt plant as a solution for producers needing a portable counterflow plant that can process high percentages of RAP. The plant features single-drum counterflow technology and is said to be compact, with a capacity of 120tonnes/hour, while the firm says that the machine meets all fede
    Read More
  • Trimble machine control technology onsite
    June 3, 2022
    A construction firm in New Zealand is making good use of machine control technology from Trimble. The technology is helping to reduce costs and boost quality, while also addressing the issue of operator skills.
    Read More
  • Topcon to smoothen roads with SmoothRide system
    February 28, 2018
    Topcon Positioning has developed a sophisticated package that can help deliver better road surface quality. The firm’s latest SmoothRide data collection package is said to make the mapping of road conditions easier and more efficient. The new RD-M1 Collect 2.0 package has an improved interface and a new graphical interface status bar that indicates the optimum speed for collecting road information based on the project requirements.
    Read More
  • Julián Núñez, head of ASECAP offers a little Spanish enlightenment
    May 1, 2018
    Julián Núñez, president of ASECAP, gets his teeth into the vision of a European strategy for toll roads. David Arminas reports from Madrid Getting European politicians to agree to a long-term cross-border highway infrastructure programme for toll roads is extremely difficult. It’s a bit like pulling teeth. People want to avoid the pain. This is perhaps a bad analogy to use in the case of Julián Núñez, president of ASECAP - European Association of Operators of Toll Road Infrastructures. Núñez had just sat
    Read More

Highlighted Content