Skip to main content

Yifan targets wider global appeal

Chinese aggregates processing equipment firm Yifan says its comprehensive product portfolio is in big demand not only in China, but also in other markets, including Latin America, the Middle East and Africa. Headquartered in Zhengzhou, eastern China, Yifan offers a complete range of crushing, screening and washing plants to the aggregates sector. The company has manufacturing and assembly factories in Zhengzhou, Jiangxi and Shanghai, and offices in Beijing, and emphasises that its production process is bas
November 30, 2018 Read time: 2 mins
Demi Wei says Yifan is keen to offer its comprehensive range of aggregates crushing, screening and washing plants to customers in markets outside its traditional sales territories in Asia, Africa and the Middle East

Chinese aggregates processing equipment firm Yifan says its comprehensive product portfolio is in big demand not only in China, but also in other markets, including Latin America, the Middle East and Africa.

Headquartered in Zhengzhou, eastern China, Yifan offers a complete range of crushing, screening and washing plants to the aggregates sector. The company has manufacturing and assembly factories in Zhengzhou, Jiangxi and Shanghai, and offices in Beijing, and emphasises that its production process is based on lean manufacturing. Yifan also has a highly successful wear parts supply business.

 “We are renowned for the quality of our machines and for our aftersales service,” said Demi Wei, Yifan sales manager. “The Chinese market is good and it’s getting better. Our government is supporting the construction market in cities and has introduced more environmental regulation around aggregates processing. Both are good things and we are gaining more domestic sales.”

Wei said Yifan’s Zhengzhou operation alone had posted RMB 1 billion (US143.76mn) in unit sales in 2017. “We want to develop our sales reach and sell into Europe and North America. Currently, we are focusing on appointing more sales agents.”

Among Yifan’s many successful installations are a large up to 400tonnes/hour civil manufactured sand production line for eastern China-based Zhejiang Richangsheng Building Materials Company; a 250tonnes/hour granite production line for a customer in Jeddah, Saudi Arabia; and a 200tonnes/hour stationary stone crushing plant with steel foundation for a customer in Sri Lanka.

Related Content

  • Wirtgen Group aims for €1.8bn 2012 sales and targets emerging markets
    September 25, 2012
    Wirtgen Group expects to achieve record net sales of €1.8 billion in 2012, according to joint company president Jürgen Wirtgen. The performance forecast for the German road building and quarrying equipment manufacturer – a slight rise on 2011 net sales of €1.76 billion – was revealed as Jürgen and brother and co-Wirtgen Group president, Stefan Wirtgen, told a press conference at the recent Wirtgen Mineral Technology Days event about the company’s sales push in emerging markets.
  • RUBBLE MASTER’s crushers expanding sales in China
    November 21, 2018
    RUBBLE MASTER continues to develop its sales presence in the Chinese market with its latest series of compact mobile crushers. The firm has been investing in boosting its operation in China and now has a local subsidiary. Based in Tianjin, the Chinese sales subsidiary Tianjin RUBBLE MASTER Technology has a team of five. These personnel will serve the Chinese RM customers on site together with the 10 established local sales partners. The team is already achieving sales success with the first mobile RM Comp
  • LeeBoy expansion strategy targets emerging markets
    March 12, 2014
    During the recent Conexpo event in Las Vegas, Kelly Majeskie, President of The LeeBoy Group, spoke about his expansion plans for the business “We’ve been working on a couple strategies for LeeBoy” said Majeskie, “an overseas growth strategy and a more focused approach to the US market. Like most businesses we saw a major downturn when the US housing market took the big hit in 2008/9.
  • LeeBoy expansion strategy targets emerging markets
    January 6, 2017
    During the recent Conexpo event in Las Vegas, Kelly Majeskie, President of The LeeBoy Group, spoke about his expansion plans for the business “We’ve been working on a couple strategies for LeeBoy” said Majeskie, “an overseas growth strategy and a more focused approach to the US market. Like most businesses we saw a major downturn when the US housing market took the big hit in 2008/9.