Weak European currency boosting exports of machines

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.” Both for Hamm and its rival BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second ti
April 23, 2015 Read time: 2 mins
Strong sales of European machines are a result of a weak currency

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. 228 Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.”

Both for Hamm and its rival 172 BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second tier brands. Beer said, “It’s very attractive for customers buying in dollars.”

And he added: “That is the reason why this INTERMAT is interesting.”

The British pound is similarly strong against the European currency. Beer said, “When they buy now, they get more machines than ever.”

In terms of sales, Hamm has had orders in the hundreds for its H7 soil compactor, even before the machine has gone into production. Although announced late last year, the H7 is only just going into production at the factory in Tirschenreuth. However, every one of those machines trundling off the production line in the next few months will have had a customer name assigned to it well in advance - and with a significant chunk of those sales going into the US rental segment.

For more information on companies in this article

Related Content

  • Advances in asphalt testing
    August 31, 2012
    The latest asphalt testing equipment brought onto the market is both innovative and highly accurate as Kristina Smith reports Advanced pavement design requires advanced test equipment. And advanced test equipment takes time and money to design, engineer and produce. But if your expensive testing machine could perform a few more tricks, buying one would make financial sense to more organisations. This is the thinking behind IPC Global’s new Uniaxial Fatigue Test Kit for its Asphalt Performance Mixer Tes
    Read More
  • MIRA builds on reputation for transport excellence
    October 3, 2012
    MIRA in central England has begun a huge redevelopment of its 830 acre site that will see the renowned centre for transport technologies expand its capabilities while, at the same time, create the largest transport research and development technology park in Europe. Guy Woodford reports This is all very impressive,” said Deputy Prime Minister Nick Clegg in April 2011 on hearing a presentation of MIRA’s ambitious expansion plans. As succinct appraisals go, Clegg’s view of MIRA’s plans to develop its brand of
    Read More
  • Berco targets growth based on rich Italian manufacturing heritage
    October 1, 2014
    Berco, the Italian heavy equipment machinery undercarriage parts manufacturer, is targeting strong growth after hitting back at what the firm describes as market competitor rumours of its decline and the relocation of much of its manufacturing capability to China. Speaking during a construction equipment trade media and customer tour of Berco headquarters in Copparo, near Ferrara, in northern Italy, Matteo Seghieri, the company’s Global Aftermarket Sales Manager, said, “Berco went through a very importan
    Read More
  • Turkish equipment manufacturers bullish on exports
    January 6, 2017
    INTERMAT is of prime importance to Turkish equipment manufacturers as it provides them with an important route into the European market. Meanwhile Turkey itself is of key importance as a sales territory for local firms, due to the country’s current massive investment in infrastructure. The third Bosporus bridge currently being built will be the widest suspension bridge in the world when complete, while the Istanbul area is also benefiting from two major tunnel projects. In addition, the new airport under co
    Read More

Highlighted Content