Weak European currency boosting exports of machines

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.” Both for Hamm and its rival BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second ti
January 6, 2017 Read time: 2 mins
Strong sales of European machines are a result of a weak currency

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. 228 Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.”

Both for Hamm and its rival 172 BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second tier brands. Beer said, “It’s very attractive for customers buying in dollars.”

And he added: “That is the reason why this INTERMAT is interesting.”

The British pound is similarly strong against the European currency. Beer said, “When they buy now, they get more machines than ever.”

In terms of sales, Hamm has had orders in the hundreds for its H7 soil compactor, even before the machine has gone into production. Although announced late last year, the H7 is only just going into production at the factory in Tirschenreuth. However, every one of those machines trundling off the production line in the next few months will have had a customer name assigned to it well in advance - and with a significant chunk of those sales going into the US rental segment.

For more information on companies in this article

Related Content

  • Compaction review: cutting edge updates
    June 21, 2024
    An array of innovative asphalt compaction machines are now coming to market from several of the major manufacturers.
    Read More
  • VDMA questions emissions future
    February 28, 2012
    The German construction equipment manufacturer's association, the VDMA, has stated that the new EU-exhaust emission directive presents a major challenge for its members.
    Read More
  • Italy's strategic tunnel link
    August 21, 2012
    The world's largest tunnelling machine is completing Italy's important road connection between Bologna and Florence - Adrian Greeman reports For just under a decade a huge programme of highway construction has been underway in the mountainous region between Bologna and Florence, realigning a section of the A1 highway nearly 70km long. The new section, through major tunnels and across high viaducts, will greatly increase capacity on Italy's most important highway.
    Read More
  • Caterpillar has a Vision that includes total project site overview
    April 5, 2016
    Caterpillar may be on its financial back foot, but a recent event showed the company has a vision far beyond this or the next financial year – David Arminas reports. Many construction machinery manufacturers have some data collection and analysis systems for their heavy equipment. For a good decade, manufacturers have been moving in this direction, first as retrofit packages on machines in the field and increasingly as standard on newer models. Caterpillar is no exception among manufacturers that are movin
    Read More

Highlighted Content