Weak European currency boosting exports of machines

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.” Both for Hamm and its rival BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second ti
January 6, 2017 Read time: 2 mins
Strong sales of European machines are a result of a weak currency

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. 228 Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.”

Both for Hamm and its rival 172 BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second tier brands. Beer said, “It’s very attractive for customers buying in dollars.”

And he added: “That is the reason why this INTERMAT is interesting.”

The British pound is similarly strong against the European currency. Beer said, “When they buy now, they get more machines than ever.”

In terms of sales, Hamm has had orders in the hundreds for its H7 soil compactor, even before the machine has gone into production. Although announced late last year, the H7 is only just going into production at the factory in Tirschenreuth. However, every one of those machines trundling off the production line in the next few months will have had a customer name assigned to it well in advance - and with a significant chunk of those sales going into the US rental segment.

For more information on companies in this article

Related Content

  • UK’s M6 tolled motorway for sale
    June 21, 2016
    For sale: one UK toll motorway along with operating business. Well maintained. Price negotiable. David Arminas looks at what is on offer As if right on cue, a French articulated truck starts to back up along the hard shoulder at an exit area of M6toll. The manoeuvring is watched from an office inside the nearby M6toll headquarters. Inside, Andy Pearson, chief executive of M6toll, glances over his shoulder and interrupts his presentation to World Highways. “He’s probably missed the dedicated wide-load
    Read More
  • Advances in rubber tyre machine market
    February 19, 2013
    One market segment where there have been notable developments has been for rubber tyred asphalt rollers. Several models have been introduced, and the Chinese market has played a key role in this respect, with both international and indigenous companies introducing machines. BOMAG’s Chinese factory is not simply building models developed in Europe. This recently expanded facility has its own research and development teams and is developing machines for China, and also for the international market. Emission r
    Read More
  • Chinese manufacturers plan to compete globally
    June 18, 2015
    Chinese construction equipment firms have been building their operations in local markets – but are now looking to develop globally - Mike Woof writes In recent years Chinese construction equipment manufacturers have been able to capitalise on local demand in the home market. The rapid rate of expansion of transport infrastructure, fuelled by government spending, led to a massive need for construction machines. The country’s manufacturers have grown rapidly in size, investing enormously in factory capacity
    Read More
  • Italian firms’ more global vision
    February 22, 2013
    At a diminished Asphaltica exhibition, many of Italy’s asphalt sector companies spoke of the importance of overseas markets. Kristina Smith spoke to some of the firms seeking export success. Italy’s 6th Asphaltica show, held in Padua in November last year, provided a snapshot of the challenging economic conditions faced by the country. 2012 was the year when Italy felt the impact of the economic crisis which many other European countries had already suffered. Reflecting this, the exhibition was half the siz
    Read More

Highlighted Content