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Wacker Neuson’s “targeted measures” fuelling success in 2013 and beyond

Wacker Neuson’s (WN) “targeted measures” are said to be expanding the German construction equipment manufacturing group’s presence in Europe and the Americas which, coupled with a greater reach into other markets, has left WN well placed for success in 2014. A Group statement released this week notes that due to the slow start to construction activity in the first three months of 2013 due to harsh weather conditions in the northern hemisphere and uncertainties across European markets, WN Group revenue fell
December 3, 2013 Read time: 4 mins
Wacker Neuson’s EH 100 electric breaker was launched at bauma 2013
1651 Wacker Neuson’s (WN) “targeted measures” are said to be expanding the German construction equipment manufacturing group’s presence in Europe and the Americas which, coupled with a greater reach into other markets, has left WN well placed for success in 2014.

A Group statement released this week notes that due to the slow start to construction activity in the first three months of 2013 due to harsh weather conditions in the northern hemisphere and uncertainties across European markets, WN Group revenue fell by 6% compared to Q1 2012. However, this downturn was swiftly reversed and a 5% rise in year-on-year revenue was recorded for the first six months of 2013. And in the first nine months of this year, turnover jumped by 6% to €862.4 million – a new nine-month trading record for the Group. WN Group revenue for Q3 2013 rose 8.6% compared to the same period of 2012 to €276.3 million.

“When viewed against negative trends in certain markets, we can be satisfied with this growth,” said Cem Peksaglam, CEO of Wacker Neuson. “We reported a 13% rise in revenue in Europe alone in the third quarter and were able to expand our market share, in many cases in markets that were actually contracting.” Peksaglam added that the Group's corporate strategy was proving to be successful. “We are taking targeted measures to expand our presence in Europe and the Americas and are also broadening our industry focus. In addition to our core business, we are expanding our reach in other markets. This is the right path forward for the Group.”

The WN Group’s overall forecast for 2013 of a turnover of around €1.2 billion remains unchanged.

For the construction equipment manufacturing industry, 2013 was characterised by 688 Bauma in Munich, Germany - the world's largest trade fair for construction machines. 

In the WN Group statement, a Group spokesperson says the highlight for WN of Bauma 2013 was showcasing the new and claimed most powerful demolition breaker of its kind: the EH 100 with 100 joules of single stroke impact energy. The new light balloon LBS 80M and the telescoping electro-hydraulic light tower LTN 6LV were also unveiled in the lighting works department. Elsewhere, WN presented the compaction control Compatec for vibratory plates. The vibratory trench roller RTx was also presented at Bauma 2013. Through the use of attachment drums, it is possible to flexibly change between operating widths of 56 and 82cms.

There was much more from WN during the exhibition, the firm unveiled the mini-excavator 803 with dual power, which can be operated completely free of emissions via an electro-hydraulic unit. Another new product was the compact excavator EZ17 which extends the Zero Tail range of WN with a model under two tonnes. In addition, the compact machine portfolio of WN was also extended with two telescopic loaders, the TH412 and TH625. Another compact novelty machine was the wheeled loader WL 20.

Apart from the wide variety of new products and solutions, the new WN ECO seal was launched at the internationally renowned trade fair. ECO is said to stand for ECOlogy and ECOnomy. Many innovations, but also proven products of the WN Group, are said to be characterised by their particularly high standard of environmental protection and economic efficiency; for example, the low-emission gasoline vibratory Rammer and breaker with two-stroke engine, electric breakers EH 75 and EH 100, the DPU 130 vibratory plate, and the upper-carriage tilt Vertical Digging System (VDS) for compact excavators. “By introducing the ECO seal, Wacker Neuson wants to draw attention to products and solutions that, especially in terms of economic efficiency and environmental protection, demonstrate how the two requirements can be perfectly balanced and how they yield a real benefit to the customer,” said Peksaglam.

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