UK driving association launches winter weather safety focus

UK-based driving group the Institute of Advanced Motorists (IAM) is launching its new winter driving campaign. The IAM’s winter driving campaign is intended to help motorists prepare their cars and drive them safely this winter. The campaign includes a website, drivingadvice.org.uk, containing advice, traffic updates and weather forecasts. The IAM will also be publishing weekly news releases and driving tips in reaction to the winter weather as part of the campaign.
October 18, 2012 Read time: 2 mins
UK-based driving group the 5125 Institute of Advanced Motorists (IAM) is launching its new winter driving campaign. The IAM’s winter driving campaign is intended to help motorists prepare their cars and drive them safely this winter. The campaign includes a website, %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal drivingadvice.org.uk IAM false http://www.drivingadvice.org.uk/ false false%>, containing advice, traffic updates and weather forecasts. The IAM will also be publishing weekly news releases and driving tips in reaction to the winter weather as part of the campaign. This campaign comes in response to winter’s more dangerous driving conditions which cause an increase in accident rates. Slippery roads (due to weather) contributed to 13,420 road casualties in 2011, and related to 79 fatalities. Rain, sleet, snow or fog was the cause of 1,786 reported road casualties in 2011. Travelling too fast for conditions was a contributing factor in 13,425 accidents in 2011. The amount of rainfall during December 2011 was 34% above the average for that time of year. IAM chief executive Simon Best said, “The first thing you need to ask when the weather is bad is whether you need to travel, and if so, if there are alternatives to the roads.  When you are on the road, be prepared to slow down and take extra care, particularly on bends and roads which are open to the elements. Our winter driving campaign will provide comprehensive advice and guidance for those who do decide to travel, keeping them as safe as possible.”

For more information on companies in this article

Related Content

  • UK’s Institute of Advanced Motorists launches Wheels in Winter road driving campaign
    October 14, 2014
    European skiers may be praying for snow but city dwellers and highway users likely want the white stuff at bay for as long as possible. To help drivers be ready for the inevitable snow, the UK’s Institute of Advanced Motorists (IAM) has launched its national winter campaign Wheels in Winter well ahead of 21 December, the official first day of winter. London’s winters can be milder than for many other major northern European cities, such as Paris, Warsaw and Berlin. But the UK capital’s rainy weather with t
    Read More
  • A future UK government should focus more on potholes and road safety
    April 10, 2015
    With a national UK election looming next month, a future government must make road safety a top priority, said the Institute of Advanced Motorists (IAM). Half of motorists in a recent survey of 2,156 people, and conducted IAM in March, said the current administration has not given the issue as much attention as is needed. The number one issue that the government should be focussing on, according to 70% of respondents, is the reduction of the number of potholes. The backlog of repairs now tops more
    Read More
  • The Driving Safety Club in launches website
    August 12, 2013
    The Driving Safety Club based in the United States has launched a website aimed at saving lives and raising driving safety awareness. The website, www.TheDrivingSafetyClub.com, was created by The Driving Safety Club founder and president, former auto executive and New York musician, Tony Michaels. “I fear that if the general public does not change their attitude towards safe driving, all of our roadways will get more dangerous for each and every one who drives or travels on America’s highways,” said Michael
    Read More
  • UK road maintenance industry’s new safe driving through roadworks radio campaign
    October 22, 2013
    Leading UK road maintenance companies have this week joined together with the Highways Agency to launch a national radio campaign to ask drivers to ‘take extra care’ through roadworks. Messages being aired on commercial radio stations across England from 21st October-3rd November consist of a series of three hard-hitting messages to raise awareness among the public of the need to drive safely through roadworks.
    Read More

Highlighted Content