Skip to main content

Uber and South African Breweries team up for breathalyser test

Transportation app Uber and South African Breweries have joined forces to offer breathalyser tests for party-goers to check their alcohol levels before they get behind the wheel of a car. Uber, under their joint anti-drink driving campaign called PLEDGE, is setting up breathalyser kiosks at South African Breweries events in Cape Town, Durban and Johannesburg. The project comes after the World Health Organisation released statistics pointing to 58% of road death in the country are linked to alcohol con
December 7, 2015 Read time: 2 mins
Transportation app 8279 Uber and South African Breweries have joined forces to offer breathalyser tests for party-goers to check their alcohol levels before they get behind the wheel of a car.

Uber, under their joint anti-drink driving campaign called PLEDGE, is setting up breathalyser kiosks at South African Breweries events in Cape Town, Durban and Johannesburg.

The project comes after the World Health Organisation released statistics pointing to 58% of road death in the country are linked to alcohol consumption.

Minister of Transport Dipuo Peters announced at the beginning of 2015 that there were 1118 fatal road accidents recorded between December 1, 2014 and January 5,2015

"Too many lives are destroyed by someone driving after drinking," said Uber's General Manager Alon Lits. "But we've seen first-hand that, where passengers can push a button and get a safe, affordable ride in minutes, we can help stop this."

In South Africa the BAC -- Worldwide Blood Alcohol Concentration Limit -- is 0.05 which equates to 1.5 units of alcohol or 1.5 standard drinks.

For more information on companies in this article

Related Content

  • UK road safety sees good and bad
    February 5, 2016
    There is both good and bad to be seen in the latest data on UK road safety from the Department for Transport (DfT). For the year ending September 2015 there were 23,700 killed or seriously injured (KSI) casualties, a 3% decrease compared with the previous year. However road deaths increased by 3% to 1,780, compared with 1,731 for the year ending September 2014. There were also 188,830 reported road casualties of all severities, 3% lower than for the year ending September 2014. Of note is the fact that motor
  • Road safety challenge for Europe
    December 3, 2012
    Europe’s road safety drive is highlighting key issues - Mike Woof reports In Europe there is a growing understanding that alcohol use amongst drivers still has to be tackled effectively. Accident data reveals that safety standards are improving across most European countries, with steady reductions in numbers of serious injuries and fatalities. But there remains a problem with alcohol use amongst many drivers and it is amongst this group that accident levels have not fallen. In Spain in particular, there ha
  • Brunei sees increased road deaths
    January 4, 2016
    Road crashes in Brunei caused more deaths in 2015 compared with 2014. The data from Brunei's Fire and Rescue Department shows that from January to November 2015, there were 15 road deaths compared with 10 fatalities from road crashes in 2014. In the period under review, the department obtained 76 calls to assist in lifting drivers and passengers trapped in ruined vehicles as opposed to 92 calls obtained in the preceding year. Serious injuries, however, dropped year-on-year from 92 to 65 in the 11 reporting
  • DUI strategies around the world
    December 11, 2017
    New strategies in several developed countries are being introduced in strategies to try to reduce the incidences of driving under the influence. The Pan-European police group, Tispol, reports that In the Netherlands, officers will commence road-side saliva tests to catch drug driving offenders. Early results since the programme launched in July have been described as ‘the tip of the iceberg’. Like other countries, the Netherlands already had laws against drug driving, but enforcement was based on