Skip to main content

Uber and South African Breweries team up for breathalyser test

Transportation app Uber and South African Breweries have joined forces to offer breathalyser tests for party-goers to check their alcohol levels before they get behind the wheel of a car. Uber, under their joint anti-drink driving campaign called PLEDGE, is setting up breathalyser kiosks at South African Breweries events in Cape Town, Durban and Johannesburg. The project comes after the World Health Organisation released statistics pointing to 58% of road death in the country are linked to alcohol con
December 7, 2015 Read time: 2 mins
Transportation app 8279 Uber and South African Breweries have joined forces to offer breathalyser tests for party-goers to check their alcohol levels before they get behind the wheel of a car.

Uber, under their joint anti-drink driving campaign called PLEDGE, is setting up breathalyser kiosks at South African Breweries events in Cape Town, Durban and Johannesburg.

The project comes after the World Health Organisation released statistics pointing to 58% of road death in the country are linked to alcohol consumption.

Minister of Transport Dipuo Peters announced at the beginning of 2015 that there were 1118 fatal road accidents recorded between December 1, 2014 and January 5,2015

"Too many lives are destroyed by someone driving after drinking," said Uber's General Manager Alon Lits. "But we've seen first-hand that, where passengers can push a button and get a safe, affordable ride in minutes, we can help stop this."

In South Africa the BAC -- Worldwide Blood Alcohol Concentration Limit -- is 0.05 which equates to 1.5 units of alcohol or 1.5 standard drinks.

For more information on companies in this article

Related Content

  • UNCIEF promoting safer commutes for children to education
    June 4, 2015
    Children should have the right of a safe journey to and from school, as part of a wider strategy to build safe, healthy and liveable communities, recommends a new report from UNICEF and the FIA Foundation. The report, ‘Safe to Learn’, was published to mark the 3rd United Nations Global Road Safety Week, which has a theme of child safety. The report was launched at an event at the World Bank in Washington DC by Zoleka Mandela, a global road safety activist, bereaved mother of a road traffic victim, and gran
  • Research shows male drivers more likely to overtake rashly
    July 1, 2013
    A new survey carried out in the UK reveals that male drivers are more likely to risk lives by overtaking blind and speeding on rural roads. As a result male drivers are being urged to be more careful. The survey was carried out jointly by safety body Brake and insurance firm Direct Line. The data reveals that 24% of drivers risk catastrophic head-on crashes by overtaking blind, while 44% admit speeding at over the national speed limit of 96km/h (60mph) on rural roads. Men are much more likely to take these
  • Concern at high number of motorcycle deaths in US
    May 20, 2016
    Concern has been expressed at the high number of fatalities involving motorcycle users in the US during 2015. Preliminary figures from state authorities show that over 5,000 people were killed in motorcycle crashes in the US over the course of 2015. The full data has yet to be compiled and analysed but these early figures suggest an increase in motorcyclist deaths of 10% for 2014 compared with 2015, or around 450 more people killed than in the year previously. The report was released as part of the Gove
  • TISPOL Conference 2013 refocuses road death reduction aim
    January 27, 2014
    Themed ‘Improving Road Safety – Solutions that Work’, the recent TISPOL (European Traffic Police Network) Conference 2013 in Manchester refocused efforts to improve road safety across Europe, while outlining future initiatives to drive down road accident levels even further – Guy Woodford reports Better cross-Europe cooperation between roads policing officers and thorough use of existing roads policing laws are the best way to ensure good road safety across Europe, according to the chair of the European Pa