Uber and South African Breweries team up for breathalyser test

Transportation app Uber and South African Breweries have joined forces to offer breathalyser tests for party-goers to check their alcohol levels before they get behind the wheel of a car. Uber, under their joint anti-drink driving campaign called PLEDGE, is setting up breathalyser kiosks at South African Breweries events in Cape Town, Durban and Johannesburg. The project comes after the World Health Organisation released statistics pointing to 58% of road death in the country are linked to alcohol con
December 7, 2015 Read time: 2 mins
Transportation app 8279 Uber and South African Breweries have joined forces to offer breathalyser tests for party-goers to check their alcohol levels before they get behind the wheel of a car.

Uber, under their joint anti-drink driving campaign called PLEDGE, is setting up breathalyser kiosks at South African Breweries events in Cape Town, Durban and Johannesburg.

The project comes after the World Health Organisation released statistics pointing to 58% of road death in the country are linked to alcohol consumption.

Minister of Transport Dipuo Peters announced at the beginning of 2015 that there were 1118 fatal road accidents recorded between December 1, 2014 and January 5,2015

"Too many lives are destroyed by someone driving after drinking," said Uber's General Manager Alon Lits. "But we've seen first-hand that, where passengers can push a button and get a safe, affordable ride in minutes, we can help stop this."

In South Africa the BAC -- Worldwide Blood Alcohol Concentration Limit -- is 0.05 which equates to 1.5 units of alcohol or 1.5 standard drinks.

For more information on companies in this article

Related Content

  • Tougher sentences for driving offenders?
    August 2, 2012
    A survey carried out by the UK’s Institute of Advanced Motorists (IAM) points to tougher sentencing for driving offenders. According to the survey, 80% of respondents said that repeat drink drive offenders should have their vehicles seized and sold or scrapped. The poll also said that 50% of respondents think that this should also happen to drivers caught several times over the limit. The respondents were also behind reducing the drink-drive limit, with 66% wanting to see the limit reduced. Most said it sho
    Read More
  • ‘eCall’ app for Android platform launched for worldwide use
    April 23, 2012
    Alfom, a German IT company, has announced the TripGuard app (www.tripguard.de) for Android (which will shortly also be available for the iPhone) that provides an eCall service in case of emergency. The inventor of the system was driven to develop the software following the tragic death of his mother in the autumn of 2010. Late one night, her car left the road, overturned and was not visible to passing motorists. Seriously injured but still conscious, it was nearly two hours before she was discovered and rel
    Read More
  • Campaign urges UK drivers to get eye tested every 2 years
    August 5, 2013
    A new campaign is calling on UK drivers to ‘sharpen up’ their act by getting their eyesight tested every two years to ensure their vision meets legal standards and they aren't putting people in danger. The campaign by road safety charity Brake, in association with the DVLA, insurer RSA and Specsavers, comes as new research shows many drivers are failing to ensure they can see properly on every journey. A survey of 1,000 UK drivers by Brake, RSA and Specsavers finds that a quarter of drivers (26%) haven't ha
    Read More
  • Drink drive law enforcement yields results in Europe
    August 19, 2015
    Many drivers in Europe will be wishing they had been more careful following the results of a Pan-European police crackdown on drink driving. The European TISPOL police body carried out an enforcement campaign in June 2015 that resulted in 17,006 drink-drive offences being detected from 1,124,163 roadside breath tests. Motorists in 28 European countries were also checked for drugs, and 2,764 offences were detected. The results equate to approximately one offence in every 65 driver breathalysed and give cause
    Read More

Highlighted Content