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Terex targeting “mineral wealth” led growth markets

A senior Terex figure said the leading construction equipment manufacturer is hard at work targeting future “mineral wealth” led sales growth opportunities in Africa, Russia, Asia and Australia. Speaking during the recent Terex Truck Days event at the firm’s articulated and rigid dump truck manufacturing facility in Motherwell, Scotland, John Mlonek, commercial sales manager for Terex Construction, said, “With the downturn in Europe, lots of our efforts have gone more into markets like South Africa, which i
July 2, 2013 Read time: 3 mins
A senior 1222 Terex figure said the leading construction equipment manufacturer is hard at work targeting future “mineral wealth” led sales growth opportunities in Africa, Russia, Asia and Australia.

Speaking during the recent Terex Truck Days event at the firm’s articulated and rigid dump truck manufacturing facility in Motherwell, Scotland, John Mlonek, commercial sales manager for 771 Terex Construction, said, “With the downturn in Europe, lots of our efforts have gone more into markets like South Africa, which is already a well- established market; Russia which is a new market and has incredible potential for the future; Indonesia which has almost had a mushroom like growth in the last five years; and Australia, where we weren’t very present before because we didn’t have a dealer there.

“Earlier this year, we signed the second of various deals in Nigeria for 50 trucks. That cement customer, based in Lagos, has been expanding, first of all to the rest of the African market, Ethiopia, Zambia, and Tanzania. Next year we anticipate they’ll be moving into places like South Sudan. They’re already talking about opening up markets as far afield as Myanmar, which we couldn’t do business with in the past.

“The future is probably, with their mineral wealth, in places like Africa, Russia and Asia. The challenge that brings to Terex growing forward is quite substantial. We’re based on the periphery of Europe. We have to think what our options are.”

Emphasising Terex’s Construction’s work in accessing key future growth markets, Mlonek highlighted Terex’s existing joint ventures in Russia (RM Terex) and China (North Hauler). “Maybe in future we’ll have to look at something [joint venture] in Asia, possibly even Africa. The possibilities are endless,” he added.

Mlonek said that despite the European market downturn, the customer based for Terex was still there, albeit operating at “less than 50% of where it was” before the financial crisis of 2008.

“We’ve had to rethink our structures because of that, our support which is now more long distance, and where we put people,” he added.

Of Terex Construction first quarter 2013 equipment sales, 31% were to North America customers, 30% were to customers in Western Europe, 18% were to Asia, 7% were to Latin America, with 14% to other world regions.

Construction (featuring the Terex Construction brand) is one of five business segments within Terex Corporation – the other four being Material Handling and Port Solutions (Demag), Materials Processing (Terex, 3501 Terex Finlay, 7258 Terex Washing Systems, and Powerscreen), Aerial Work Platforms (5047 Genie), and Cranes (2941 Terex Cranes).

Overall Terex Corporation net sales fell 5.3% to US$1.72 billion in the first quarter of 2013, from $1.81 billion in Q1 2012.

Income from operations was $68.4 million in the first quarter of 2013, up $4.6 million compared to income from operations of $63.8 million in the first quarter of 2012.

During the Terex Truck Days event, company bosses highlighted the ninth generation of Terex ADTs manufactured in Motherwell – the TA250, TA300, and TA 400 models, with operating weights of 25, 28 and 38tonnes respectively.

The latest rigid dump truck range, consisting of the TR35, TR45, TR60, TR70, and TR100, ranging in operating weight from 32 to 91tonnes, was also showcased.

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