Slow down for road safety says FIA

Driving too fast is a leading cause of road fatalities, according to the Fédération Internationale de l’Automobile (FIA) Region I. Data from the FIA says that an estimated 40%-50% of people drive over the speed limit while a 5% reduction in average speed could result in a 30% decrease in number of fatal crashes. FIA Region I and its members in Europe, the Middle East and Africa are launching a campaign ‘Slowing Down Saves Lives’ and are urging drivers to respect speed limits. In support of the campaign, FI
September 19, 2018 Read time: 3 mins
Driving too fast is a leading cause of road fatalities, according to the Fédération Internationale de l’Automobile (FIA) Region I. Data from the FIA says that an estimated 40%-50% of people drive over the speed limit while a 5% reduction in average speed could result in a 30% decrease in number of fatal crashes. 8055 FIA Region I and its members in Europe, the Middle East and Africa are launching a campaign ‘Slowing Down Saves Lives’ and are urging drivers to respect speed limits.


In support of the campaign, FIA President and United Nations Secretary-General’s Special Envoy for Road Safety Jean Todt said, “Remember, speed can kill. By slowing down we make our roads safer for our children, family, and friends. Recently, Patrick Dempsey has joined the FIA’s #3500LIVES Global Road Safety Campaign to promote the ‘Slow Down for Kids’ rule. We are happy that famous ambassadors have agreed to help us make road safety a priority. I support the FIA Region I campaign Slowing Down Saves Lives.”

European Commissioner for Transport Violeta Bulc said, “The safety of road users is very close to my heart. Everyone deserves the best safety and care when enjoying the benefits that mobility brings. We are working towards Vision Zero for road fatalities and serious injuries by 2050. This can only be achieved if we all come together and work towards this goal. I’m therefore grateful to FIA Region I for its consistent drive towards better safety through its campaigns, including Slowing Down Saves Lives. Speed is one of the main killers on our roads and we must do much more to raise awareness about it. Slowing down really does save lives!”

FIA Region I President, Thomas Møller Thomsen said, “Speeding is a recurrent issue in advanced economies and developing countries alike. Many people need to be reminded to respect speed limits. Slowing Down Saves Lives urges drivers to remember that increased speed means increased risk. We all want to get home safe, so the next time you are behind the wheel I hope you remember to respect the speed limits.”

Slowing Down Saves Lives shows how braking distances differ dramatically with even small increases in speed. It aims to urge drivers to respect speed limits. It has been launched during the EU mobility Week and on the European Day Without A Road Death (Project EDWARD) and was held in support of TISPOL’s efforts to reduce traffic fatalities via this initiative.

For more information on companies in this article

Related Content

  • Safer roads needed for the gig economy
    May 14, 2019
    Roads everywhere are becoming high-pressure workplaces for millions of gig economy workers, meaning traffic police need a new way to regulate how highways are used. Geoff Hadwick reports from Manchester, UK The way in which the world’s highways are designed, built and used needs to change fast as the gig economy becomes a global phenomenon. Millions of low-paid and badly-trained freelance drivers are now using road as their workplace, all of them working hard under huge amounts of pressure. The tren
    Read More
  • EU must do more to cut car occupant deaths, say transport safety campaigners
    April 25, 2014
    Transport safety campaigners are calling on the European Union to accelerate progress on reducing the number of people killed in cars annually in the EU, as new research shows 12,345 car occupants died in 2012. The report into trends in car occupant safety, published today (29 April 2014) by the European Transport Safety Council (ETSC), claims that 900 lives could be saved every year in the EU if car manufacturers were required to fit seat-belt reminder sensors to front and rear passenger seats to help prev
    Read More
  • Strong investment growth in the world’s highways was a key driver in John Deere and Wirtgen coming together
    December 21, 2017
    John Deere’s recent acquisition of the Wirtgen Group was driven by the way in which two leading equipment manufacturers could come together with no product overlap and target strong investment growth in the world’s highways sector
    Read More
  • Amey’s hard-hitting safety DVD supports Highways Agency Safety Week
    October 21, 2013
    Amey is playing a leading role in the fight for zero harm at road works sites with the launch of a hard-hitting DVD in support of a national radio advertising campaign to coincide with the UK Highways Agency’s ‘Safety Week’ (October 21-27 October 2013). The public and regulated services provider’s DVD ‘Changing Behaviours – What Does It Take?’ features powerful scenes of near misses and accidents on the motorway and is designed to make employees think about what more they can do to make they keep themsel
    Read More

Highlighted Content