Slow down for road safety says FIA

Driving too fast is a leading cause of road fatalities, according to the Fédération Internationale de l’Automobile (FIA) Region I. Data from the FIA says that an estimated 40%-50% of people drive over the speed limit while a 5% reduction in average speed could result in a 30% decrease in number of fatal crashes. FIA Region I and its members in Europe, the Middle East and Africa are launching a campaign ‘Slowing Down Saves Lives’ and are urging drivers to respect speed limits. In support of the campaign, FI
September 19, 2018 Read time: 3 mins
Driving too fast is a leading cause of road fatalities, according to the Fédération Internationale de l’Automobile (FIA) Region I. Data from the FIA says that an estimated 40%-50% of people drive over the speed limit while a 5% reduction in average speed could result in a 30% decrease in number of fatal crashes. 8055 FIA Region I and its members in Europe, the Middle East and Africa are launching a campaign ‘Slowing Down Saves Lives’ and are urging drivers to respect speed limits.


In support of the campaign, FIA President and United Nations Secretary-General’s Special Envoy for Road Safety Jean Todt said, “Remember, speed can kill. By slowing down we make our roads safer for our children, family, and friends. Recently, Patrick Dempsey has joined the FIA’s #3500LIVES Global Road Safety Campaign to promote the ‘Slow Down for Kids’ rule. We are happy that famous ambassadors have agreed to help us make road safety a priority. I support the FIA Region I campaign Slowing Down Saves Lives.”

European Commissioner for Transport Violeta Bulc said, “The safety of road users is very close to my heart. Everyone deserves the best safety and care when enjoying the benefits that mobility brings. We are working towards Vision Zero for road fatalities and serious injuries by 2050. This can only be achieved if we all come together and work towards this goal. I’m therefore grateful to FIA Region I for its consistent drive towards better safety through its campaigns, including Slowing Down Saves Lives. Speed is one of the main killers on our roads and we must do much more to raise awareness about it. Slowing down really does save lives!”

FIA Region I President, Thomas Møller Thomsen said, “Speeding is a recurrent issue in advanced economies and developing countries alike. Many people need to be reminded to respect speed limits. Slowing Down Saves Lives urges drivers to remember that increased speed means increased risk. We all want to get home safe, so the next time you are behind the wheel I hope you remember to respect the speed limits.”

Slowing Down Saves Lives shows how braking distances differ dramatically with even small increases in speed. It aims to urge drivers to respect speed limits. It has been launched during the EU mobility Week and on the European Day Without A Road Death (Project EDWARD) and was held in support of TISPOL’s efforts to reduce traffic fatalities via this initiative.

For more information on companies in this article

Related Content

  • The hands-free debate is just one side of driver distraction
    August 13, 2019
    A debate about hands-free and hand-held phone use is welcome, but if we want to improve road safety and stop killing people it misses the point, explains Shaun Helman, TRL's chief scientist The Transport Committee’s report on driving and mobile phones is to be welcomed, for focusing attention on a pressing and growing road safety issue. As someone who provided evidence to the committee, I don’t need convincing that the use of a mobile device while controlling a vehicle is something that must be considered
    Read More
  • Reducing road deaths and injuries
    October 3, 2016
    The International Transport Forum is releasing a new report intended to help cut crashes worldwide. The report has been compiled by international experts and analyses the experience of Safe System countries and offers guidance for countries seeking to reduce road deaths. The report highlights need for a new approach to cutting the casualty toll and is called Zero Road Deaths and Serious Injuries: Leading a Paradigm Shift in Road Safety. It has a number of core recommendations. The conventional approach
    Read More
  • Tackling Europe’s urban road safety problems
    June 12, 2019
    Urban road safety is a key problem in Europe, an issue that needs to be addressed as a priority. That is the finding of a new report by the European Transport Safety Council (ETSC). The ETSC’s report reveals that road deaths on urban roads decreased at around half the rate of those on rural roads over the period 2010-2017. The report also shows that vulnerable road users such as pedestrians, cyclists and motorcyclists, account for 70% of those killed and seriously injured on urban roads. Dovilė Adminaitė-
    Read More
  • Fewer cars; more reckless drivers?
    April 28, 2020
    Emptier streets may be a green light for some US drivers to flaunt safety laws, reports the GHSA*.
    Read More

Highlighted Content