Skip to main content

Slow down for road safety says FIA

Driving too fast is a leading cause of road fatalities, according to the Fédération Internationale de l’Automobile (FIA) Region I. Data from the FIA says that an estimated 40%-50% of people drive over the speed limit while a 5% reduction in average speed could result in a 30% decrease in number of fatal crashes. FIA Region I and its members in Europe, the Middle East and Africa are launching a campaign ‘Slowing Down Saves Lives’ and are urging drivers to respect speed limits. In support of the campaign, FI
September 19, 2018 Read time: 3 mins
Driving too fast is a leading cause of road fatalities, according to the Fédération Internationale de l’Automobile (FIA) Region I. Data from the FIA says that an estimated 40%-50% of people drive over the speed limit while a 5% reduction in average speed could result in a 30% decrease in number of fatal crashes. 8055 FIA Region I and its members in Europe, the Middle East and Africa are launching a campaign ‘Slowing Down Saves Lives’ and are urging drivers to respect speed limits.


In support of the campaign, FIA President and United Nations Secretary-General’s Special Envoy for Road Safety Jean Todt said, “Remember, speed can kill. By slowing down we make our roads safer for our children, family, and friends. Recently, Patrick Dempsey has joined the FIA’s #3500LIVES Global Road Safety Campaign to promote the ‘Slow Down for Kids’ rule. We are happy that famous ambassadors have agreed to help us make road safety a priority. I support the FIA Region I campaign Slowing Down Saves Lives.”

European Commissioner for Transport Violeta Bulc said, “The safety of road users is very close to my heart. Everyone deserves the best safety and care when enjoying the benefits that mobility brings. We are working towards Vision Zero for road fatalities and serious injuries by 2050. This can only be achieved if we all come together and work towards this goal. I’m therefore grateful to FIA Region I for its consistent drive towards better safety through its campaigns, including Slowing Down Saves Lives. Speed is one of the main killers on our roads and we must do much more to raise awareness about it. Slowing down really does save lives!”

FIA Region I President, Thomas Møller Thomsen said, “Speeding is a recurrent issue in advanced economies and developing countries alike. Many people need to be reminded to respect speed limits. Slowing Down Saves Lives urges drivers to remember that increased speed means increased risk. We all want to get home safe, so the next time you are behind the wheel I hope you remember to respect the speed limits.”

Slowing Down Saves Lives shows how braking distances differ dramatically with even small increases in speed. It aims to urge drivers to respect speed limits. It has been launched during the EU mobility Week and on the European Day Without A Road Death (Project EDWARD) and was held in support of TISPOL’s efforts to reduce traffic fatalities via this initiative.

For more information on companies in this article

Related Content

  • Accident prevention leading the road safety fight
    February 23, 2012
    ASECAP and its members are among many oragnisations leading the fight to improve road safety Many European organisations have pledged their support to the goal of dramatically reducing even further the number of accidents, fatalities and serious injuries on roads. And at its annual road safety conference in the Czech capital Prague, ASECAP (the European Association of Operators of Tolled Road Infrastructures), presented EU institutions, national authorities and transport stakeholders "the outstanding resul
  • The European Road Infrastructure Congress 2016: innovative thinking
    October 18, 2016
    ERIC 2016, the first European Road Infrastructure Congress, has called on the region’s governments to come together and work more imaginatively with the private sector to bring about a safer and more effective highway network. Speaking at the congress’ opening ceremony, FIA president Jean Todt said that if the EU is serious about improving its road safety record, it is essential to develop a high quality highway infrastructure as quickly as possible. Todt (who is also the United Nations special envoy
  • Cutting road deaths around the world
    February 27, 2020
    A new funding source will help cut road deaths around the world.
  • RoadPeace road safety drive for the UK
    May 13, 2024
    RoadPeace is launching its road safety drive for the UK.