Shantui’s Ghana mission

Shantui (Ghana) recently held its official opening in Ghana’s capital, Accra. In attendance were China’s Commercial Counsellor to Ghana, Gao Wenzhi; the minister of Trade and Industry of Ghana, Hanna Tetteh; the minister of Roads and Highways of Ghana, Joseph Gidisu; the deputy general manager of Shantui Construction Machinery, Cheng Zhaohong, who is also general manager of Shantui Construction Machinery Import and Export; Shantui’s Togo dealer, Cameroon dealer, Democratic Republic of Congo dealer, and the
January 6, 2017 Read time: 2 mins
The founding of Shantui (Ghana) will further extend Shantui’s overseas layout and become Shantui’s newest beach head for development in Africaoverseas layout and become Shantui’s newest beach head for development in Africa

Shantui (Ghana) recently held its official opening in Ghana’s capital, Accra.

In attendance were China’s Commercial Counsellor to Ghana, Gao Wenzhi; the minister of Trade and Industry of Ghana, Hanna Tetteh; the minister of Roads and Highways of Ghana, Joseph Gidisu; the deputy general manager of 1171 Shantui Construction Machinery, Cheng Zhaohong, who is also general manager of Shantui Construction Machinery Import and Export; Shantui’s Togo dealer, Cameroon dealer, Democratic Republic of Congo dealer, and the representatives from local China-invested enterprises in Ghana, and local customers, totalling more than 150 persons, were also in attendance.

Cheng emphasised that the founding of Shantui (Ghana) is an important step for the firm’s strategy of internationalisation and another move for Shantui’s overseas business. He also added that Shantui now has a distribution base in 23 countries in West Africa and Central Africa.

This move is of note, as in recent years growing relations between China and Ghana have seen increasing economic trade and cooperation. China’s imports from Ghana have grown from US$93 million in 2000 to over $1.5 billion/year at present. China is now the largest importer of Ghanaian-made products.

Following the establishment of Shantui (Ghana), the Chinese firm intends to further capitalise on this construction machinery market, obtain first-hand market information, timely understand the market trends and increase business opportunities.

The company says it also intends to support local dealers in terms of distribution of machines and parts, boost after-sales service and improve the distribution and service network. The company’s aim is to promote sales of Shantui products in Central Africa and West Africa.

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 44412 0 oLinkExternal www.shantui.com www.shantui.com false /EasySiteWeb/GatewayLink.aspx?alId=44412 true false%>

For more information on companies in this article

Related Content

  • China looking to export construction machines
    March 16, 2012
    Chinese firms are looking to develop overseas sales but are using very different strategies – Mike Woof reports. Aggressive expansion plans will see Chinese manufacturers boosting overseas sales in coming years. These companies are developing bigger sales profiles around the world, particularly in emergent markets such as Africa, the Middle East and Latin America. It is worth noting too that Chinese products continue to gain in terms of quality and performance. For LiuGong, Sany, Shantui, XCMG and Zoomlion
    Read More
  • XCMG in acquisition mode
    January 6, 2017
    XCMG is believed to be in advanced negotiations over the purchase of major concrete machinery manufacturer Schwing as part of its ambitious plans to break into the top three companies for construction machine sales by 2015. One company source said the acquisition of Germany-based Schwing would be a “big thing” for the global construction machinery industry. “We feel they can contribute to our competitiveness in the concrete machinery sector. Our lower manufacturing costs and their high level technology make
    Read More
  • XCMG in acquisition mode
    April 17, 2012
    XCMG is believed to be in advanced negotiations over the purchase of major concrete machinery manufacturer Schwing as part of its ambitious plans to break into the top three companies for construction machine sales by 2015. One company source said the acquisition of Germany-based Schwing would be a “big thing” for the global construction machinery industry. “We feel they can contribute to our competitiveness in the concrete machinery sector. Our lower manufacturing costs and their high level technology make
    Read More
  • bauma China 2014 attracting strong exhibitor numbers
    April 23, 2014
    Although the pace of growth on the Chinese market is slower than previous years, the International Monetary Fund (IMF) is still predicting China’s GDP to expand by 7.3% in 2014. Organisers of this year’s keenly awaited bauma China exhibition have noted this positive growth forecast and say it is reflected in the near 2,200 exhibitors who have already signed up to showcase their products during the event in Shanghai from November 25-28. The exhibitor figure is around 200 more than at the same point ahead of
    Read More

Highlighted Content