SDLG aims to be top Chinese brand

SDLG has set itself a target to become China’s number one construction brand by 2021. Shandong Lingong Construction Machinery (known as Lingong), said it is already spending 10% of its sales revenues on research and development, and it claims up to 70% market share in a number of countries for its wheeled loaders, its largest-selling product.
April 20, 2016 Read time: 2 mins

5316 SDLG has set itself a target to become China’s number one construction brand by 2021.

Shandong Lingong Construction Machinery (known as Lingong), said it is already spending 10% of its sales revenues on research and development, and it claims up to 70% market share in a number of countries for its wheeled loaders, its largest-selling product.

“SDLG strives to become the world’s number one Chinese construction brand and it has gone from strength to strength by developing a lot of new dealerships,” said Yu Mengsheng, the company’s CEO.

It is represented in over 80 countries and in the US and North America it has 53 dealership points.

Introducing a number of new models, including a wheeled loader and excavator, the company said that it is developing a very specific KPI (key performance indicator) in terms of large machine models.

The company, and its European partner 7659 Volvo Construction Equipment, work on a novel arrangement that sees the two companies using a dual brand marketing strategy.

According to Yu Mengsheng, SDLG sales in the Chinese construction market are down by 40%, but because his company is a “global brand” a lot of revenues are from exports, and in this area the business is not impacted.

“SDLG is growing robustly and with good momentum as we continue to strengthen our sales network and aftermarket support,” he says.

“Several of our most popular models have been rolled out to major markets in recent months and as SDLG continues to develop in key regions, the company will rely even more on its strong sales network. The robust and reliable design of our machines, coupled with their value pricing and excellent job site performance, makes them an attractive choice for many equipment users across the globe.

“The bauma 2016 exhibition gives us the perfect opportunity to showcase the breadth of the SDLG range, from our popular wheeled loaders to our motor graders and backhoe loaders.

“We are working with Volvo on becoming the number one Chinese brand,” said Yu Mengsheng.

For more information on companies in this article

Related Content

  • Engine/component efficiencies are top bill
    May 25, 2016
    Driveline specialist Dana is developing a full connectivity suite for its transmissions, axles and other driveline components. The Dana Spicer Smart Suite collects, manages, analyses, communicates and acts on data from the complete drivetrain, including load and condition monitoring, torque management, speed sensing and steering sensing. This provides critical alerts and allows the operator to react to operational changes, boosting productivity and safety. “As the construction market becomes more comp
    Read More
  • BICES 2019 will showcase opportunities in Chinese market
    April 24, 2018
    The BICES show is moving. BICES 2019, the 15th China Beijing International construction, building and mining machinery exhibition and seminar will take place at a new venue ... The China New International Exhibition Center. The new facility offers 200,000m2 of exhibition and meeting room space. BICES 2017 had 1,051 exhibitors and nearly 125,000 visitors and BICES 2019 will see an increase in these numbers, says the China Construction Machinery Association (CCMA), one of the main organisers of the event.
    Read More
  • Caterpillar’s broad range for China
    November 21, 2018
    Caterpillar is offering a broad range of new machines in China. The company has an array of new general construction, road construction and SEM-branded equipment. The company has 11 hydraulic excavator models, featuring both wheeled and tracked undercarriages. These range from the 313D2, with a maximum operating weight of 14.6tonnes, to the 390F L with its maximum operating weight of 96.275tonnes. Seven of the excavators, the 330, 330 GC, 336, 336 GC, 345 GC, 320 and 323, are Cat Next Generation models,
    Read More
  • Chinese firm Shantui is targeting the CTT show in Russia
    May 8, 2013
    The Chinese equipment manufacturer Shantui intends to capitalise on the strength of demand for machines in the Russian market by focussing on the upcoming CTT show in Moscow. The 2013 CTT Expo is being held from June 4th-8th in Russia’s capital and Shantui will display its most popular models on a 945m2 outdoor booth (F-6/3) at the event. The products being highlighted include the SD16, SD22, and SD23 bulldozers, which are Shantui’s highest-selling units in the Russian region. Also being featured at the ex
    Read More

Highlighted Content