Ohio using social media to boost road safety

Ohio's Department of Transportation (ODOT) is launching a social media campaign in a bid to question residents as to how to drive safely. The winner of the best safety tip will see their message being made into a safety video.
April 27, 2012 Read time: 2 mins
RSS7272 Ohio Department of Transportation (ODOT) is launching a social media campaign in a bid to question residents as to how to drive safely. The winner of the best safety tip will see their message being made into a safety video. With nearly 33,000 crashes and 90 fatalities on Ohio roads last December, ODOT is expanding its social media outreach to help promote safe driving this holiday season. During December, ODOT will post safe driving tips on its new district 3009 Facebook and 3008 Twitter pages. Twitter followers and Facebook fans of ODOT are encouraged to post or tweet their own safe driving tip, as the winner of the best safety message will get their message produced into a safety video PSA. ODOT wants to get people to think about the unsafe things they and others do while driving – such as texting, putting on makeup, speeding or not using an indicator – then post a safety slogan or safety message to get others to stop bad driving habits. Drivers are encouraged not to post these safety tips on driving while driving however. Building upon its successful major metro area Twitter sites (Cincinnati, Cleveland, Columbus, Dayton/Springfield, Akron/Canton and Toledo) which have more than 17,000 followers combined, ODOT has now expanded both its Facebook and Twitter sites to all 12 regional ODOT districts.

For more information on companies in this article

Related Content

  • Ohio is introducing a new revenue stream for road funding
    May 22, 2012
    A novel concept aimed at boost road funding is being introduced by the Ohio Department of Transportation (ODOT). The new ODOT programme is aimed at generating millions in new revenue for reinvestment into highway funding. The scheme will permit advertising and sponsorship opportunities at interstate rest areas and welcome centres throughout Ohio. ODOT says it is seeking competitive bids for the Sponsorship, Maintenance, and Advertising Revenue Tartgeted (SMART) programme.
    Read More
  • Distracted driving report from European nations
    December 11, 2017
    There are now calls from right across Europe to increase education, enforcement and penalties for distracted driving. Surveys across Europe have revealed worrying attitudes to the use of mobile devices while driving, according to a report by the European Transport and Safety Commission (ETSC). Campaigners are calling for better enforcement, higher penalties, technological solutions and education to raise awareness of the risks. A survey in the Czech Republic found that 36% of drivers admitted using their
    Read More
  • Kenya taxi safety campaign
    August 18, 2015
    A new campaign is getting underway in Kenya that aims to boost road safety and cut crashes. This simple campaign employs a straightforward approach, using stickers to encourage passengers to speak up and tell taxi drivers to slow down. Called Zusha!, the Swahili word for protest, the campaign uses stickers placed on vehicles, encouraging taxi passengers to tell drivers to drive more carefully. Kenya’s 14 seat passenger vehicles are known as matutus and the drivers are notorious for speeding and reckless dri
    Read More
  • Kenya taxi safety campaign
    August 18, 2015
    A new campaign is getting underway in Kenya that aims to boost road safety and cut crashes. This simple campaign employs a straightforward approach, using stickers to encourage passengers to speak up and tell taxi drivers to slow down. Called Zusha!, the Swahili word for protest, the campaign uses stickers placed on vehicles, encouraging taxi passengers to tell drivers to drive more carefully. Kenya’s 14 seat passenger vehicles are known as matutus and the drivers are notorious for speeding and reckless dri
    Read More

Highlighted Content