New visual identity for Atlas Copco’s Dynapac road construction equipment

Atlas Copco Road Construction Equipment has decided to align the visual identity of its Dynapac range of rollers and pavers to the design used by the other divisions in the Atlas Copco Construction Technique business area. Launched at bauma, the new Atlas Copco logotype is clearly visible on the products together with the Dynapac name. The colour scheme changes to yellow and grey, which is already used for construction tools, portable compressors and generators.
January 6, 2017 Read time: 1 min
Dynapac’s new visual identity
161 Atlas Copco Road Construction Equipment has decided to align the visual identity of its 206 Dynapac range of rollers and pavers to the design used by the other divisions in the Atlas Copco Construction Technique business area.

Launched at 688 Bauma, the new Atlas Copco logotype is clearly visible on the products together with the Dynapac name.

The colour scheme changes to yellow and grey, which is already used for construction tools, portable compressors and generators.

The company said the ambition is to form a strong uniform identity towards construction customers in all parts of the world.

“The addition of the Atlas Copco logotype on the Dynapac equipment is not only beneficial for the Construction Technique business area. The Atlas Copco Group will immediately benefit from having more brand carriers visible to the public,” said the company.

Stand: F11.1108

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 12683 0 oLinkExternal www.AtlasCopco.com www.AtlasCopco.com false /EasySiteWeb/GatewayLink.aspx?alId=12683 false false%>

 

%$Linker: 2 Internal <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 11560 0 oLinkInternal <span class="oLinkInternal"><span class="oLinkInternal">View more videos</span></span> Video false /event-news/bauma-2013/video/ true false%>

For more information on companies in this article

Related Content

  • New rammers from Atlas Copco
    January 6, 2017
    The new Atlas Copco rammers in the 50kg and 60kg weight class have been completely redesigned for easier handling, more uptime and longer service life. The LT5005 and LT6005 are powered by Honda engines and designed for compaction work in confined areas. One of the major changes is the slimmer design that facilitates handling close to walls, posts or in narrow trenches.
    Read More
  • New rammers from Atlas Copco
    April 18, 2013
    The new Atlas Copco rammers in the 50kg and 60kg weight class have been completely redesigned for easier handling, more uptime and longer service life. The LT5005 and LT6005 are powered by Honda engines and designed for compaction work in confined areas. One of the major changes is the slimmer design that facilitates handling close to walls, posts or in narrow trenches.
    Read More
  • Atlas dealers to add Effer cranes to their range
    January 6, 2017
    Crane dealers across the Atlas network will be able to add Effer cranes to the range of products they offer. Effer cranes will be sold, serviced and supported by Atlas dealers in different countries and particularly in Germany and the Middle East. The Atlas display at bauma features a new Atlas AK 955, built by Effer with Atlas colours and branding. Effer and Atlas began working together in the UK market in 2012. Success of the cooperation has led to its expansion worldwide. Atlas’s owner, Fil Filipov, said
    Read More
  • Atlas dealers to add Effer cranes to their range
    April 15, 2013
    Crane dealers across the Atlas network will be able to add Effer cranes to the range of products they offer. Effer cranes will be sold, serviced and supported by Atlas dealers in different countries and particularly in Germany and the Middle East. The Atlas display at bauma features a new Atlas AK 955, built by Effer with Atlas colours and branding. Effer and Atlas began working together in the UK market in 2012. Success of the cooperation has led to its expansion worldwide. Atlas’s owner, Fil Filipov, said
    Read More

Highlighted Content