Skip to main content

New sustainable mobility drive

The European Commission yesterday launched its Sustainable Urban Mobility campaign, a three-year initiative aiming to support sustainable urban mobility campaigners in 31 countries, with the opening of a registration system to support outstanding actions for fostering positive change in attitudes and behaviour. The central objective of this new campaign is to promote the advantages of combining different modes of transportation. Commission Vice-President Siim Kallas, responsible for transport, said: "We wan
July 4, 2012 Read time: 2 mins
The 2465 European Commission yesterday launched its Sustainable Urban Mobility campaign, a three-year initiative aiming to support sustainable urban mobility campaigners in 31 countries, with the opening of a registration system to support outstanding actions for fostering positive change in attitudes and behaviour.

The central objective of this new campaign is to promote the advantages of combining different modes of transportation. Commission Vice-President Siim Kallas, responsible for transport, said: "We want to encourage people to vary the way they move around the city, so our slogan invites people to ‘Do the Right Mix’. This campaign will give a boost to the local, regional, and national awareness-raising actions that play a crucial role in creating and promoting this 21st century culture of urban mobility. It is vital to promote diversity in our daily mobility choices."

An award fund of €500,000 (US$630,235) will support actions demonstrating significant networking and multiplication effects at the local, regional and/or national, or even EU level. Individuals, non-commercial entities, such as schools, NGOs, public administrations, and commercial entities are eligible to apply for up to €7,000 in financial support from the European Commission by participating in the campaign. Applicants may register their actions promoting sustainable urban mobility on %$Linker: External 0 0 0 oLinkExternal www.dotherightmix.eu dot the right mix false http://www.dotherightmix.eu/ false false%>

In addition, the campaign includes initiatives such as an award for European cities based on their sustainable urban mobility plans; and coordinated awareness-raising activities and events in 31 participating countries: EU Member States, EEA Member States (Iceland, Liechtenstein and Norway) and Croatia.

The European Commission's Sustainable Urban Mobility campaign is linked to the European Mobility Week, which runs from 16 to 22 September every year and culminates in the 'In Town Without My Car!' day. The campaign is managed by the Directorate-General for Mobility and Transport and funded through the Intelligent Energy Europe Programme, the EU's support programme for non-technological actions in the field of energy efficiency and renewable energy sources.

For more information on companies in this article

Related Content

  • Tackling road safety in India
    February 7, 2012
    Introducing an Indian business leader committed to combating the 'perfect plague' of deaths on the country's roads
  • IRF publishes ITS manifesto
    February 22, 2013
    Ministerial launch marks IRF’s long-term commitment to ITS deployment and the creation of conducive policy environments for the adoption of smart technology While sustainable mobility is recognised as one of the keys to social and economic development, our roads are becoming increasingly congested, road transport has negative environmental impacts and more and more cars need to be accommodated. For IRF, a pivotal response to this dilemma lies in the increased deployment of intelligent transport systems (IT
  • PPRS event: Road users’ concerns at the heart of the programme
    December 19, 2014
    Europeans are in two minds about whether their road transport has improved in the past five years, according to the latest European Commission’ Eurobarometer survey and report. According to 38% of respondents, road transport quality had gone up, but 40% said it had dropped, while 18% said there had been no change. Whatever the opinion on quality, 60% of respondents to the report’s survey considered congestion to be the most serious issue facing Europe’s roads. The survey highlighted the dominance o
  • IRF conference focuses on road safety
    July 12, 2012
    IRF supports international conference to raise awareness on key safety issues affecting countries worldwide The Argentine Road Association will hold its 15th Argentine Congress on Safety and Transportation from 14-18 September, 2009 in Mar del Plata, Argentina. This congress will provide a forum for international speakers and participants to exchange ideas and experiences from their respective countries on pertinent road safety and transportation issues of the day. The five-day congress, which will be cond