Miller International aims for big China sales for quick coupler after Sany link-up

Miller International is excited about the potential sales of its quick coupler for excavators in China following its recent link-up with Sany and presence at bauma China 2012. “The relationship with Sany is fantastic as is the exposure for the quick crawler at a show like this,” said Theo Wolfe, China business manager for Miller International (MI). “It’s [the quick crawler] is relatively new technology in China. We have to change the way people [in China] use machines, to show them that they can use one mac
January 6, 2017 Read time: 2 mins
The versatility of Miller International's quick coupler has been demonstrated on Sany's SY215C-9 series excavator during bauma China 2012
6951 Miller International is excited about the potential sales of its quick coupler for excavators in China following its recent link-up with 1170 Sany and presence at bauma China 2012.

“The relationship with Sany is fantastic as is the exposure for the quick crawler at a show like this,” said Theo Wolfe, China business manager for Miller International (MI). “It’s [the quick crawler] relatively new technology in China. We have to change the way people [in China] use machines, to show them that they can use one machine for a number of different tasks using the quick coupler. There’s huge potential for this product in China. Around 120,000 excavators were sold in China last year, compared to 7-8,000 in the UK.”

Wolfe said the quick coupler from MI, a company headquartered in Northumberland, North East England, can be attached to many key construction tools including hammers, buckets, rock wheels and rippers. A hydraulic cylinder locks the bucket, hammer or other tool in place. The quick coupler also has a mechanical balancing bar which means if there is a failure in hydraulics, it does not allow the bucket or other tool to fall off.

“By using it, the excavator can become a lot more versatile. We’ve had a lot of Sany dealers coming up to me at the [bauma China] show from other parts of the world asking me about the quick coupler.”

On MI’s trading in other emerging markets, he said: “We’ve gone into India and the Middle East. It’s always been the case that it’s difficult in the beginning as you are selling the concept. After that it’s a value sell.”

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