Skip to main content

Miller International aims for big China sales for quick coupler after Sany link-up

Miller International is excited about the potential sales of its quick coupler for excavators in China following its recent link-up with Sany and presence at bauma China 2012. “The relationship with Sany is fantastic as is the exposure for the quick crawler at a show like this,” said Theo Wolfe, China business manager for Miller International (MI). “It’s [the quick crawler] is relatively new technology in China. We have to change the way people [in China] use machines, to show them that they can use one mac
January 6, 2017 Read time: 2 mins
The versatility of Miller International's quick coupler has been demonstrated on Sany's SY215C-9 series excavator during bauma China 2012
6951 Miller International is excited about the potential sales of its quick coupler for excavators in China following its recent link-up with 1170 Sany and presence at bauma China 2012.

“The relationship with Sany is fantastic as is the exposure for the quick crawler at a show like this,” said Theo Wolfe, China business manager for Miller International (MI). “It’s [the quick crawler] relatively new technology in China. We have to change the way people [in China] use machines, to show them that they can use one machine for a number of different tasks using the quick coupler. There’s huge potential for this product in China. Around 120,000 excavators were sold in China last year, compared to 7-8,000 in the UK.”

Wolfe said the quick coupler from MI, a company headquartered in Northumberland, North East England, can be attached to many key construction tools including hammers, buckets, rock wheels and rippers. A hydraulic cylinder locks the bucket, hammer or other tool in place. The quick coupler also has a mechanical balancing bar which means if there is a failure in hydraulics, it does not allow the bucket or other tool to fall off.

“By using it, the excavator can become a lot more versatile. We’ve had a lot of Sany dealers coming up to me at the [bauma China] show from other parts of the world asking me about the quick coupler.”

On MI’s trading in other emerging markets, he said: “We’ve gone into India and the Middle East. It’s always been the case that it’s difficult in the beginning as you are selling the concept. After that it’s a value sell.”

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 79112 0 oLinkExternal www.millergroundbreaking.com www.millergroundbreaking.com false /EasySiteWeb/GatewayLink.aspx?alId=79112 true false%>

For more information on companies in this article

Related Content

  • Superior Industries seeks to meet new dealers at bauma 2013
    January 6, 2017
    Superior Industries, which claims to be North America’s only combination manufacturer of conveyor systems and their related accessories, has said it plans to pursue new international dealer candidates at bauma 2013. It is asking dealers interested in distributing its brand of conveying equipment and/or conveyor components to complete a pre-show questionnaire at superior-ind.com/bauma.
  • Superior Industries seeks to meet new dealers at bauma 2013
    January 28, 2013
    Superior Industries, which claims to be North America’s only combination manufacturer of conveyor systems and their related accessories, has said it plans to pursue new international dealer candidates at bauma 2013. It is asking dealers interested in distributing its brand of conveying equipment and/or conveyor components to complete a pre-show questionnaire at superior-ind.com/bauma.
  • A good I-Deed
    January 6, 2017
    The CESAR Home Office approved construction equipment security scheme will be showcased at Intermat 2012. Delivered by Datatag ID, CESAR scheme registered machines are said to be four times less likely to be stolen and six times more likely to be recovered than unregistered equipment.
  • A good I-Deed
    February 17, 2012
    The CESAR Home Office approved construction equipment security scheme will be showcased at Intermat 2012. Delivered by Datatag ID, CESAR scheme registered machines are said to be four times less likely to be stolen and six times more likely to be recovered than unregistered equipment.