Skip to main content

Metso develops market share development strategies for China

Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries. Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities i
November 27, 2012 Read time: 3 mins
6934 Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with 269 LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries.

Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities in China. The initial scope of the joint venture will cover the design and manufacture of localized versions of Metso's Lokotrack 1000 series mobile crushers and screens; the range may be further expanded in the future. The products will be sold under dual branding: Metso LiuGong. The joint venture company will also promote Metso's global track-mounted crushing and screening equipment in China.

Metso will also acquire 75% of 6935 Shaorui Heavy Industries (Shaorui), a Chinese producer of crushing and screening equipment. Metso has an option to purchase the remaining 25% of the company in the future.

Metso clams the acquisition forms a good platform for future growth by combining Metso's current premium product offering with Shaorui's mid-market products. Shaorui's has 18 sales and services centers and a manufacturing facility in southern China.

Both transactions are subject to the relevant regulatory approvals, which are expected in the next few months.

"China is a very important market for us, and we want to be part of the future development of the fast growing construction market. The joint venture with LiuGong offers us an opportunity to enter the crushing and screening mobile equipment market in China together with a well-known partner. By acquiring 75% of Shaorui, we will gain deeper knowledge about the mid-market customers and products that will benefit us in many ways. In the longer term, both of these investments will naturally grow the installed base of Metso crushers in China providing future service potential," says Andrew Benko, President, Mining and Construction, Metso.

The Chinese construction equipment market is estimated to reach US$100 billion by 2016, driven by urbanisation and infrastructure development.
Metso first entered the Chinese market under a previous name in the 1930s. Currently, Metso Group has more than 3,200 employees in China and a local network of manufacturing and sales and service outlets. In 2011, China was one of Metso's biggest markets with net sales of €777 million. Metso operates in seven fully owned factories and three service centres, and it has three joint ventures with local partners.

Shaorui Heavy Industries employs some 370 people producing crushing and screening equipment for the local market, and is headquartered in Shaoguan, Guangdong Province. 

LiuGong is one of the largest wheel loader manufacturers in the world. It offers a full line of machines, including wheel loaders, bulldozers, backhoes, skid steers, forklifts, graders, excavators, rollers, truck-mounted cranes, pavers and cold planners. Liugong owns facilities in Liuzhou, Tianjin, Shanghai, Changzhou, Zhenjiang, Jiangyin and Bengbu.

 

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 78839 0 oLinkExternal www.metso.com/miningandconstruction www.metso.com/miningandconstruction false /EasySiteWeb/GatewayLink.aspx?alId=78839 true false%>

For more information on companies in this article

Related Content

  • Industry insight from Caterpillar
    January 6, 2017
    A group of senior executives from Caterpillar spoke to journalists in a round table discussion, providing insight into the company’s future direction. Giving key talking points were: Rob Charter, vice president Excavation Division; Paulo Fellin, vice president, Global Construction and Infrastructure; Mary H Bell, vice president of Building and Construction Products; and Karl Weiss, vice president Earthmoving Division.
  • Industry insight from Caterpillar
    April 17, 2013
    A group of senior executives from Caterpillar spoke to journalists in a round table discussion, providing insight into the company’s future direction. Giving key talking points were: Rob Charter, vice president Excavation Division; Paulo Fellin, vice president, Global Construction and Infrastructure; Mary H Bell, vice president of Building and Construction Products; and Karl Weiss, vice president Earthmoving Division.
  • Analysis of the Demand Status of Sand Aggregate
    August 15, 2019
    What is sand aggregate? Sand aggregate is a general term for sand, gravel and other materials in construction projects. It is the main building material for concrete and stone masonry in hydraulic engineering, and it acts as skeleton or filling in concrete. It is widely used in civil engineering such as cement concrete, asphalt concrete, road foundation, railway track slag, and mortar. The classification of sand aggregate Mining machinery can crush large-sized stones into different size stones or
  • Ammann celebrates 150 years in its own special style
    March 13, 2019
    Ammann is 150 years old this year and the Swiss manufacturing group is celebrating in style with a special edition of its company magazine and an impressive stand at bauma 2019 in Munich. Please click on this link to find out exactly what is happening:http://digital.ropl.com/2019/AmmannGroup/home.html The Ammann story began in 1869 when founder Jakob Ammann set up his first workshop in Madiswil in Switzerland and it wasn't long before his brother Ulrich refocused the business from traditional millwork i