Skip to main content

Metso develops market share development strategies for China

Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries. Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities i
November 27, 2012 Read time: 3 mins
6934 Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with 269 LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries.

Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities in China. The initial scope of the joint venture will cover the design and manufacture of localized versions of Metso's Lokotrack 1000 series mobile crushers and screens; the range may be further expanded in the future. The products will be sold under dual branding: Metso LiuGong. The joint venture company will also promote Metso's global track-mounted crushing and screening equipment in China.

Metso will also acquire 75% of 6935 Shaorui Heavy Industries (Shaorui), a Chinese producer of crushing and screening equipment. Metso has an option to purchase the remaining 25% of the company in the future.

Metso clams the acquisition forms a good platform for future growth by combining Metso's current premium product offering with Shaorui's mid-market products. Shaorui's has 18 sales and services centers and a manufacturing facility in southern China.

Both transactions are subject to the relevant regulatory approvals, which are expected in the next few months.

"China is a very important market for us, and we want to be part of the future development of the fast growing construction market. The joint venture with LiuGong offers us an opportunity to enter the crushing and screening mobile equipment market in China together with a well-known partner. By acquiring 75% of Shaorui, we will gain deeper knowledge about the mid-market customers and products that will benefit us in many ways. In the longer term, both of these investments will naturally grow the installed base of Metso crushers in China providing future service potential," says Andrew Benko, President, Mining and Construction, Metso.

The Chinese construction equipment market is estimated to reach US$100 billion by 2016, driven by urbanisation and infrastructure development.
Metso first entered the Chinese market under a previous name in the 1930s. Currently, Metso Group has more than 3,200 employees in China and a local network of manufacturing and sales and service outlets. In 2011, China was one of Metso's biggest markets with net sales of €777 million. Metso operates in seven fully owned factories and three service centres, and it has three joint ventures with local partners.

Shaorui Heavy Industries employs some 370 people producing crushing and screening equipment for the local market, and is headquartered in Shaoguan, Guangdong Province. 

LiuGong is one of the largest wheel loader manufacturers in the world. It offers a full line of machines, including wheel loaders, bulldozers, backhoes, skid steers, forklifts, graders, excavators, rollers, truck-mounted cranes, pavers and cold planners. Liugong owns facilities in Liuzhou, Tianjin, Shanghai, Changzhou, Zhenjiang, Jiangyin and Bengbu.

 

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 78839 0 oLinkExternal www.metso.com/miningandconstruction www.metso.com/miningandconstruction false /EasySiteWeb/GatewayLink.aspx?alId=78839 true false%>

For more information on companies in this article

Related Content

  • Shantui broadening operations
    January 6, 2017
    Chinese firm Shantui is best known for its well-proven bulldozer range, which it started manufacturing 30 years ago, although the company has since diversified its product line.The company is China’s leading producer of bulldozers and claims around 70% of the home market for these machines although it also exports a significant percentage of its production run. Shantui’s senior consultant for Global Marcoms, David Lightle said, “We’ve been exporting for 25 years.” Exports form an important part of the compa
  • Shantui broadening operations
    November 26, 2012
    Chinese firm Shantui is best known for its well-proven bulldozer range, which it started manufacturing 30 years ago, although the company has since diversified its product line.The company is China’s leading producer of bulldozers and claims around 70% of the home market for these machines although it also exports a significant percentage of its production run. Shantui’s senior consultant for Global Marcoms, David Lightle said, “We’ve been exporting for 25 years.” Exports form an important part of the compa
  • IROCK to announce imminent arrival of new portable crusher at ConExpo 2014
    January 27, 2014
    IROCK Crushers is announcing the imminent release of a new portable crusher at ConExpo 2014. The new unit features innovative technology and is built for greater production. In addition to the new technology, the crusher will incorporate IROCK’s exclusive ROCK BOX, heavy-duty components and claimed exceptional standard features.
  • Hitachi to place “greater emphasis” on local production focus – HCME president
    January 6, 2017
    Moriaki Kadoya, president and chief executive of Hitachi Construction Machinery Europe (HCME), says Hitachi Construction Machinery needs to place “greater emphasis” on establishing local production facilities as it bids to strengthen its market position. A subsidiary of the Hitachi Group, Hitachi Construction Machinery currently has 33 production sites worldwide – with 16, including its flagship production site near Tokyo, in Japan.