Skip to main content

Manitou’s ‘new roadmap’ restructure focuses on customer value

The Manitou Group is to undergo a reorganisation which, the Group says, is part of a ‘new roadmap’ for the future focused on customer value associated with its products and services. The French construction equipment manufacturing group will be organised into three divisions: two product divisions and a service division. The MHA - Material Handling and Access product division will manage the French and Italian production sites manufacturing telehandlers, rough-terrain and industrial forklifts, truck-mounted
April 29, 2014 Read time: 2 mins
The 2106 Manitou Group is to undergo a reorganisation which, the Group says, is part of a ‘new roadmap’ for the future focused on customer value associated with its products and services.
The French construction equipment manufacturing group will be organised into three divisions: two product divisions and a service division.

The MHA - Material Handling and Access product division will manage the French and Italian production sites manufacturing telehandlers, rough-terrain and industrial forklifts, truck-mounted forklifts and aerial working platforms.

The CE - Compact Equipment product division will focus on the development and production of skidsteer loaders, track loaders, articulated loaders and telehandlers branded Gehl and Mustang.

The S&S - Services & Solutions, Service division includes service activities to support sales (financing approaches, warranty contracts, maintenance contracts, full service, fleet management), after-sales (parts, technical training, warranty management, fleet management) and services to end users (geo-location, user training, and advice).

The three divisions will design and assemble products and services which are distributed by the sales and marketing organisation to dealers and key accounts in 120 countries.

The new roadmap presented to the company’s Works Council will be implemented at the beginning of July 2014 and deployed over the following 10 months.

The strategic objectives, the tactical approach and the operational Plan will be highlighted in more detail at the Manitou Group Annual General Meeting scheduled for 5 June 2014.

Michel Denis, president & CEO of Manitou, said, “This strategy will firmly focus on the value provided to our customers, while strengthening our leadership, growth and profitability. The new organisation will offer a positive operating impact while benefiting our customers with a less complex as well as a more responsive organisation."

For more information on companies in this article

Related Content

  • Manitou and Yanmar form ‘strategic alliance’
    February 1, 2012
    Manitou and Yanmar have formed a ‘strategic alliance’ to boost commercial opportunities in the United States for the two leading construction.
  • Manitou reports strong sales
    March 4, 2016
    Manitou reports strong sales for 2015, with a growth in sales revenues of 3% to reach €1.287 billion. The firm’s EBITDA from recurring operations hit €91 million (7%), a notable gain over the €78 million recorded in 2014. The firm reports a current operating profit of €61 million (4.7%), a growth of 3.9% over the €48 million achieved in 2014. Net income grew to €32 million for 2015, compared to €30 million for 2014. The firm reported a net debt of €66 million, giving a gearing ratio of 13%.
  • Good financial results for Manitou
    July 23, 2012
    French off-highway machine manufacturer Manitou reports strong financial performance, despite tough trading conditions. Jean-Christophe Giroux, Manitou president and CEO said, “It’s been another great quarter, that somewhat contrasts with the general perception because we’re at a double inflexion point. This will not materially impact our full year 2012 revenue, which we still forecast to be up 10% vs. 2011, still within our 10-15% guidance. But we’ll adjust our runrates and throughput dynamically.”
  • Manitou reports good performance for 2015
    February 2, 2016
    French telehandler manufacturer Manitou reports good sales for its fourth quarter in 2015. The firm achieved sales of €333 million for its fourth quarter in 2015, an 8% increase over the same period in 2014. Meanwhile sales for the full-year were also up by 3% in 2015 at €1.287 billion compared with the full-year for 2014. The order intake for its equipment in the fourth quarter of 2015 hit €322 million compared with €298 million in the same period in 2014. And the order book at the end of the fourth quarte