LiuGong targets stronger European market presence

LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
April 11, 2016 Read time: 2 mins
LiuGong Group chairman Zeng Guang’an sees big sales opportunities in European market

269 LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016.

The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators.

Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sales in 2016.

LiuGong opened its European HQ in Almere, the Netherlands in 2012. It serves as its European sales and technical support hub, and its spare parts distribution centre.

After gaining market share in the Netherlands and expanding into the UK market, the company entered the French market in October 2015, with the appointment of its first dealer, DiviMat, based in Rouen, north-west France.
 
“We are looking to continue the expansion into Western Europe. In this challenging market we need to move forward and be innovative,” said Guang’an, while also noting how more than 65% of total LiuGong equipment sales are now to markets outside China.

Howard Dale, chairman of LiuGong Europe, said that further announcements on LiuGong’s imminent moves into Belgium, Spain and Ireland will be made later this year.

The company’s big market push in Europe is set to benefit from more Tier 4 Final/Stage IV compliant E-Series excavators and H-Series wheeled loaders being introduced later this year.

Meanwhile LiuGong’s R&D capabilities have been significantly enhanced by the June 2015 opening of its new Global Research and Development Center in Liuzhou, southern China.

For more information on companies in this article

Related Content

  • Case eases into the hybrid excavator market
    January 6, 2017
    It is early days yet for Case to make the jump into the hybrid excavator market, but the Italian company chose to show off a prototype at Intermat to many curious onlookers. Only several, based on the proven CX210 tracked crawler excavator, have actually been built and sold, all in Japan, by Case’s technology partner Sumitomo. Massimilano Sala, Case’s construction equipment product manager for EMEA, said Case is keeping a close eye on it’s performance in the longer run as a “reference point” for when Cas
    Read More
  • Case eases into the hybrid excavator market
    April 22, 2015
    It is early days yet for Case to make the jump into the hybrid excavator market, but the Italian company chose to show off a prototype at Intermat to many curious onlookers. Only several, based on the proven CX210 tracked crawler excavator, have actually been built and sold, all in Japan, by Case’s technology partner Sumitomo. Massimilano Sala, Case’s construction equipment product manager for EMEA, said Case is keeping a close eye on it’s performance in the longer run as a “reference point” for when Cas
    Read More
  • New online machine store will slash prices by up to 45%
    January 6, 2017
    A brave new business model which promises to deliver Chinese construction equipment with US-style customer support and after-sales service to the North American market was launched at Conexpo on Wednesday. Customers can buy machines online at between 30 and 45% less than competitor products, according to new company International Construction Products (IPC) Direct.
    Read More
  • New online machine store will slash prices by up to 45%
    March 7, 2014
    A brave new business model which promises to deliver Chinese construction equipment with US-style customer support and after-sales service to the North American market was launched at Conexpo on Wednesday. Customers can buy machines online at between 30 and 45% less than competitor products, according to new company International Construction Products (IPC) Direct.
    Read More

Highlighted Content