LiuGong targets stronger European market presence

LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
April 11, 2016 Read time: 2 mins
LiuGong Group chairman Zeng Guang’an sees big sales opportunities in European market

269 LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016.

The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators.

Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sales in 2016.

LiuGong opened its European HQ in Almere, the Netherlands in 2012. It serves as its European sales and technical support hub, and its spare parts distribution centre.

After gaining market share in the Netherlands and expanding into the UK market, the company entered the French market in October 2015, with the appointment of its first dealer, DiviMat, based in Rouen, north-west France.
 
“We are looking to continue the expansion into Western Europe. In this challenging market we need to move forward and be innovative,” said Guang’an, while also noting how more than 65% of total LiuGong equipment sales are now to markets outside China.

Howard Dale, chairman of LiuGong Europe, said that further announcements on LiuGong’s imminent moves into Belgium, Spain and Ireland will be made later this year.

The company’s big market push in Europe is set to benefit from more Tier 4 Final/Stage IV compliant E-Series excavators and H-Series wheeled loaders being introduced later this year.

Meanwhile LiuGong’s R&D capabilities have been significantly enhanced by the June 2015 opening of its new Global Research and Development Center in Liuzhou, southern China.

For more information on companies in this article

Related Content

  • LiuGong’s innovative loader lifts CONEXPO-CON/AGG 2017
    March 8, 2017
    LiuGong is unveiling an innovative new wheeled loader at CONEXPO-CON/AGG 2017 that will increase efficiency for user. The firm’s novel wheeled loader features a vertical lift configuration for its front end, allowing it to offer higher efficiency in truck loading applications. LiuGong’s director of Test & New Technology Ed Wagner said, “You can lift more with the same size of machine.”
    Read More
  • Wacker Neuson Group sees revenue rise 12% for 2014
    March 16, 2015
    International light and compact equipment manufacturer Wacker Neuson Group achieved record results for 2014 across most key performance indicators, the company reports. The group met its increased profit and the revenue forecast, despite challenging market conditions. Group revenue increased 11% to a record €1.28 billion, up from €1.16 billion in 2013 and in line with the company’s forecast. “Adjusted by currency effects, this corresponds to a growth of 12%,” a company statement said. Business in Central Eu
    Read More
  • Versatile small construction equipment
    February 9, 2012
    Smaller construction equipment offers versatile options, particularly on highway repair and maintenance projects. Patrick Smith reports. Visitors to any highway construction site across the world will see a sizeable amount of utility equipment in action carrying out a variety of tasks. Indeed, because of its smaller, more compact size, such multi-task equipment is essential when repair and maintenance projects are being carried out, particularly in urban areas where space may be limited.
    Read More
  • RUBBLE MASTER extends Chinese presence
    November 28, 2018
    Austrian global compact crusher manufacturer RUBBLE MASTER is benefiting from a growing dealership presence in the Chinese market – with 11 local sales partners signed up in just one year. The latest local sales partner, based in Beijing, has been recruited this week by RUBBLE MASTER’s five-employee strong, Tianjin-based sales subsidiary, Tianjin RUBBLE MASTER Technology. RUBBLE MASTER’s sales reach now stretches from Jilin in China’s north-east, to Guangdong in the south, and as far west as Sichuan. The
    Read More

Highlighted Content